A dealer asks about free online marketing strategies beyond SEO to drive traffic to his dealership website. The main response recommends leveraging free platforms like Craigslist, Facebook, Twitter, YouTube, and even photo/blog sites to build backlinks and boost visibility, while noting that paid services primarily offer convenience and expertise rather than fundamentally different opportunities. The key insight is that dealers can handle free marketing themselves if they have the time, but should consider hiring help if their efforts are better spent on other business activities.
