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PR & News 2019 Midyear Car Sales Report

Jul 5, 2018
7
4
First Name
Emmanuel
Hello all! Just wondering, what the heck is with RAM sales?

Position - Make+Model - h1 2019 (h1 2018) - percent change

1 Ford F-series - 448,398 ( 451,138) -0.67
2
Ram Pickup - 299,48 (233,539) 28.33
3
Chevrolet Silverado - 256,777 (239,231) -12.03
4
Toyota RAV4 - 200,61 (198,39) 01.01
5
Honda CR-V - 176,944 (179,58) -1.68
6
Toyota Camry - 176,008 (178,795) -1.12
7
Nissan Rogue - 175,267 (215,202) -18.6
8
Chevrolet Equinox - 174,157 (156,365) 11.54
9
Honda Civic - 169,172 (176,242) -3.98
10
Toyota Corolla - 152,868 (160,511) -5

Source
 

Chris Cachor

3rd Base Coach
Apr 29, 2011
439
206
First Name
Chris
Hello all! Just wondering, what the heck is with RAM sales?

Ram positioned themselves to take marketshare away from GM Silverado/Sierra before their model refresh and their strategy is very effective. If you add Sierra numbers to the list I suspect the combined will align with the Ram increase.

I don't think the Silverado 1500 intro is selling as well as they anticipated and they're late on the 6-cylinder diesel that's supposed to compete with Ram EcoDiesel. I heard when GM was going through bankruptcy filings the Silverado budget was cut so it put them behind.