• Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.

PR & News 2019 Midyear Car Sales Report

Jul 5, 2018
7
4
First Name
Emmanuel
Hello all! Just wondering, what the heck is with RAM sales?

Position - Make+Model - h1 2019 (h1 2018) - percent change

1 Ford F-series - 448,398 ( 451,138) -0.67
2
Ram Pickup - 299,48 (233,539) 28.33
3
Chevrolet Silverado - 256,777 (239,231) -12.03
4
Toyota RAV4 - 200,61 (198,39) 01.01
5
Honda CR-V - 176,944 (179,58) -1.68
6
Toyota Camry - 176,008 (178,795) -1.12
7
Nissan Rogue - 175,267 (215,202) -18.6
8
Chevrolet Equinox - 174,157 (156,365) 11.54
9
Honda Civic - 169,172 (176,242) -3.98
10
Toyota Corolla - 152,868 (160,511) -5

Source
 
Hello all! Just wondering, what the heck is with RAM sales?

Ram positioned themselves to take marketshare away from GM Silverado/Sierra before their model refresh and their strategy is very effective. If you add Sierra numbers to the list I suspect the combined will align with the Ram increase.

I don't think the Silverado 1500 intro is selling as well as they anticipated and they're late on the 6-cylinder diesel that's supposed to compete with Ram EcoDiesel. I heard when GM was going through bankruptcy filings the Silverado budget was cut so it put them behind.