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5 Years "The Machine is Us/ing Us"

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Jeff Kershner shares the viral video 'The Machine is Us/ing Us' on its five-year anniversary, prompting reflection on how dramatically digital and web technology has evolved and what that means for automotive retail. Replies from a web developer and another commenter affirm the video's relevance, with one noting a compelling rebuttal video worth watching. The thread is a brief but thought-provoking nudge for dealers to take digital transformation seriously.

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