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This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
5 Years ago would you ever imagine this..where will we be 5 year from now? And some still think this has no influence on the automotive retail industry.
What an outstanding presentation! I've worked as a web developer since 1999, and my entire experience was summed up into that short video. Awesome find.
Jeff Kershner shares the viral video 'The Machine is Us/ing Us' on its five-year anniversary, prompting reflection on how dramatically digital and web technology has evolved and what that means for automotive retail. Replies from a web developer and another commenter affirm the video's relevance, with one noting a compelling rebuttal video worth watching. The thread is a brief but thought-provoking nudge for dealers to take digital transformation seriously.