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Mar 17, 2011
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Welcome to the inaugural edition of the all-new DealerRefresh Roundtable where we explore the hottest topics in automotive retail to help those in the industry take action, innovate, and improve.

In this first edition we welcome Guest Refreshers @Ed Brooks from Cars.com, Gregg Hayim from Ferrari of Long Island, @TomLaPointe from Dealer Teamwork, and DealerRefresh Founder @Jeff Kershner .

Topics covered in this episode include:

Authenticom vs. CDK / ReyRey Lawsuit: http://bit.ly/2u50OIy

Automotive Marketing Attribution: https://forum.dealerrefresh.com/search/4727231/?q=attribution&t=post&o=date

Social Media ROI: https://forum.dealerrefresh.com/threads/tangible-roi-in-social-media.4701/



Panelists include: Gregg Hayim, @Ed Brooks, @Jeff Kershner, & @TomLaPointe

Produced and Directed by @Ryan Gerardi

This DealerRefresh Roundtable is sponsored exclusively by Cars.com. Whether consumers are shopping online or on the lot, Cars.com creates connections that fuel growth. Visit www.GrowWithCars.com or follow @GrowWithCars to get insights and information to fuel your growth.
 
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✨ AI Highlights

The DealerRefresh Roundtable's inaugural session brings together industry experts from Cars.com, Ferrari dealerships, and vendor platforms to discuss three critical topics: the Authenticom vs. CDK lawsuit, automotive marketing attribution challenges, and measuring social media ROI. The discussion aims to provide actionable insights for dealers on how these industry issues and marketing strategies impact their business. While the full content is limited in this excerpt, the panelists confirm the session delivered useful takeaways for dealership professionals navigating current market challenges.

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