How do you manage your OTT advertising?

[dnovotny]

Just wondering what service/company/platform you are using to manage OTT advertising?

 

[ChrisR]

I've used Sparklight in the past.

 

[umer.autojini]

If talking about OTT Video on Demand then Google Ads (it's just painful to take out mobile apps now days). Roku OneView for the roku devices, i believe video is at $30 CPM.

 

[dnovotny]

If talking about OTT Video on Demand then Google Ads (it's just painful to take out mobile apps now days). Roku OneView for the roku devices, i believe video is at $30 CPM.

Looking in to the OneView. Roku is the number one streaming platform by far. Do you think it is worth the time to manage in house or better to outsource?

 

[umer.autojini]

IMO always better to manage in house if you have the time and bit of know how. Roku ad manager is very simple... easy to follow... DIY if you can carve out 1-2 hours a month.

 

[dnovotny]

IMO always better to manage in house if you have the time and bit of know how. Roku ad manager is very simple... easy to follow... DIY if you can carve out 1-2 hours a month.

Appreciate the input!

 

[Jeff Kershner]

IMO always better to manage in house if you have the time and bit of know how. Roku ad manager is very simple... easy to follow... DIY if you can carve out 1-2 hours a month.

I've been curious on the effectiveness of the roku platform.

I have outsourced our OTT to our agency up to this point.

 

[Zhendrix]

OTT seems to be the "hot topic" to sell/buy right now. I dont' know if it's hot because of the ambiguity and lack of understanding or vendors have pivoted spend recommendations because of the recent changes Google and Facebook have made. Either way, we are seeing some great results via our partnership with Comcast in select markets by utilizing 1st party data and aggregated demographic data such as IHS, Oracle, etc.

Most companies are charging a flat monthly fee along with a CPM calculation model + Creative costs. Curious to see who else on here has integrated OTT into their strategy and the subsequent results?