#RefreshFriday No Longer Loyalty in Automotive? | Jason Stum & Brian Miller of Dealer Inspire

[Jeff Kershner]

There is no Loyalty in Automotive…

But there could be!It is not about CSI Scores. It is about the actions the customer takes. We’re going to learn about how to market for this.

@Jason Stum returns to RefreshFriday from the Dealer Inspire world with newcomer, There is no Loyalty in Automotive Brian is the Director of National Advertising.

Brian just parades as a dogooder for the CARS cause. His real job is selling sweaters at

Ugly Christmas Sweater Party, and he will definitely be getting our money after the show.

Join us LIVE on Facebook, LinkedIn, or YouTube Friday at 1PM
Facebook - https://www.facebook.com/dealerrefresh
LinkedIn - https://www.linkedin.com/company/dealerrefresh
YouTube - https://www.youtube.com/dealerrefresh

Enjoy the SHOW!!

 

[Jason]

Thanks again for having us on @Alex Snyder & @Jeff Kershner!

Here's the link to our How To Achieve Next-Level Loyalty webinar that we teased during the show. Check it out to discover how you can keep more of your own customers by creating a retention marketing machine. It'll air on 9/28 at 1PM EST and will be made available to stream on demand after that.

During the show we'll cover:

• Best practices for ongoing follow up with email & text.
• How to optimize your website messaging for loyalty.
• How to use your 1st party CRM data in your search & social campaigns.
• The Role SEO content plays in the ownership experience.
• And how to improve your lease retention, Automatically.

We'll also be giving away some FREE templates you can use to hone in on your loyalty marketing messaging & initiatives. Hope to see you there!