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#RefreshFriday Google is about to Change Inventory Listings | Spencer Beckstead

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Jeff Kershner

Jeff Kershner

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Did you even know Google was beta testing a new way to show inventory on the results page with a handful of very large dealer groups?

Spencer Beckstead has been working with Google on this beta through his ties at the Larry H. Miller Group. He is here to inform us on what it will probably look like and how it could transform listing sites like Autotrader, Cars.com, and CarGurus.

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✨ AI Highlights

Google is beta testing a new inventory listing format on search results pages with select large dealer groups, potentially disrupting third-party listing sites like Autotrader, Cars.com, and CarGurus. Spencer Beckstead from Larry H. Miller Group discusses the details of this beta program and its implications for how dealerships display inventory in search results. The key insight is that Google's direct inventory integration could significantly reshape the competitive landscape for automotive listing platforms.

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