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Jeff Kershner

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It is time to kick Alex off of the RefreshFriday hosting side. I'm giving him a vacation this week. But it isn't a pina colada vacation because I'm going to be grilling him and his buddy Tom Harsha! And I may need your help, so bring your comments.

In all seriousness, we've been hearing about FRIKINtech over and over again on DealerRefresh and on various RefreshFridays. I thought it was time to get the full story.
What is FRIKINtech? Why do they think end-to-end digital retailing isn't good for dealers and customers? What kind of results are they seeing and how is the new service product doing?

Get over to the DealerRefresh forums for conversations like this one 24/7 - fifteen years of automotive business content with solutions to your questions can be found.

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✨ AI Highlights

Jeff Kershner interviews Alex Snyder and Tom Harsha about FRIKINtech, a company that has been frequently discussed on DealerRefresh, to explore what the company does, their stance against end-to-end digital retailing, and what results they're achieving with their new service product. The thread appears designed to give dealers a comprehensive understanding of FRIKINtech's approach and philosophy by directly questioning its founders. The post invites community members to engage with questions and comments during the discussion.

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