I 100% agree with Kevin and Ryan. In-house is best.
1. It isn't as difficult as vendors make it out to be.
2. It is way better to invest in your "human capital" and keep them
happy with the right tools and room for growth and creativity than to worry about the risk of losing them. And if they you do lose them, replace them with equivalent talent.
3. Your dealership page will sound like "you" and have "your voice" and will allow your customer to grow more confident in your brand. The voice of your dealership isn't one if a vendor setting up a feed with robotic comments that goes out to 100 other dealers.
I'm not opposed to vendors doing it, I just think it is a much better outcome with dedicated dealer personnel handling social media an dreputation management. Jut my opinion.
1. It isn't as difficult as vendors make it out to be.
2. It is way better to invest in your "human capital" and keep them
happy with the right tools and room for growth and creativity than to worry about the risk of losing them. And if they you do lose them, replace them with equivalent talent.
3. Your dealership page will sound like "you" and have "your voice" and will allow your customer to grow more confident in your brand. The voice of your dealership isn't one if a vendor setting up a feed with robotic comments that goes out to 100 other dealers.
I'm not opposed to vendors doing it, I just think it is a much better outcome with dedicated dealer personnel handling social media an dreputation management. Jut my opinion.