Aging Experiment - Trying to Get Sales Lurkers Engaged

[BillVaughnKMC]

I did this on the "Used Car Managers" Facebook page the other day and it got a lot of engagement, so I am hoping it gets some here.

Using JUST this image, what would you say about my dealership?

 

[Carsten]

Your state is allowing toddlers to drive and thus you have targeted them successfully?
0-15 year olds bought 42.3 units?

 

[BillVaughnKMC]

Your state is allowing toddlers to drive and thus you have targeted them successfully?
0-15 year olds bought 42.3 units?

Very close.

 

[Ryan Everson]

I did this on the "Used Car Managers" Facebook page the other day and it got a lot of engagement, so I am hoping it gets some here.

Using JUST this image, what would you say about my dealership?

View attachment 8710

1. You are a vAuto customer.
2. You have a solid recon process.
3. Your pricing strategy is to start high and discount as a unit ages.
4. There is a carrot to turn cars fast.
5. There is a stick to not let cars age.
6. Your floorplan expense and holding costs are lower than the average dealer.

 

[jscole86]

1. You are a vAuto customer.
2. You have a solid recon process.
3. Your pricing strategy is to start high and discount as a unit ages.
4. There is a carrot to turn cars fast.
5. There is a stick to not let cars age.
6. Your floorplan expense and holding costs are lower than the average dealer.

^Spot on.
Unless,
- You just wholesaled a lot of vehicles at end of month, and incurred (high?) wholesale losses or sold those units to a group store.
- You just bought a lot of cars this week.

 

[Jon Singo]

We have 24 over 40 days, holding 595 in retail status. Turn baby turn!! 30 is the new 60.

What Ryan said, looks spot-on.

 

[BillVaughnKMC]

We have 24 over 40 days, holding 595 in retail status. Turn baby turn!! 30 is the new 60.

What Ryan said, looks spot-on.

Incredibly strong. Very impressive. I had someone tell me my over-30 number was too high. I don't know if we are good enough to ever to get much better than we've got.

 

[BillVaughnKMC]

1. You are a vAuto customer.
2. You have a solid recon process.
3. Your pricing strategy is to start high and discount as a unit ages.
4. There is a carrot to turn cars fast.
5. There is a stick to not let cars age.
6. Your floorplan expense and holding costs are lower than the average dealer.

All correct.

 

[BillVaughnKMC]

^Spot on.
Unless,
- You just wholesaled a lot of vehicles at end of month, and incurred (high?) wholesale losses or sold those units to a group store.
- You just bought a lot of cars this week.

We don't really wholesale very many outside of junk. Only about two a month. We have two guys that buy all of our junk cars and they are gone within a day or two.

 

[jscole86]

We don't really wholesale very many outside of junk. Only about two a month. We have two guys that buy all of our junk cars and they are gone within a day or two.

Great job!