Ai search for normal google style is being done here:
For a car dealership.
Generative Ai would be good with offering tires for my vehicle given that I have driven X miles/km since my last visit.
Discriminative AI makes more sense for drilling through categories and find X vehicle for me.
So, let's see what happens:
me: I'm looking for a Jeep Grand Cherokee Overland 4wd trail rated in black on black.
Ai: searching ... searching ... searching ... so we don't have one in inventory, we have options, here they are Blah blah blah.
(notice that all these other options being generated actually use electricity and warm the earth with the amount of GPU they use).
me: Show me the red option.
ai: sure! shall I schedule you a test drive?
me: sure
Scheduling AI: Hi! the vehicle you have selected to go on a test drive is no longer available. Here are 5 other options: blah blah blah (more green house gases being generated).
me: When did the the black overland trail rated 4wd Jeep GC come on the lot?
scheduling ai: 2 weeks ago.
me: make an offer on that one.
scheduling ai: sorry, you really should schedule a test drive before you buy.
me: I don't car, reserve it for me.
scheduling ai: connecting, connecting, connecting: please provide your PII.
me: my pii?
I blurred the lines between the ML and LLM AI generation. I think it will take at least a decade before we can go truly full voice assisted search since we are so used to the Discriminative methodology. I also base this on the idea that people still use pens/pencils as an interactive recording technology. lol, I should trade mark this phrase.
TLDR;
I think it's still too early for humans to switch over to a fully AI powered websites.
We still cling to older technologies.