- Apr 16, 2009
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- Eric
@Eric Miltsch how 'bout this cool idea Like you, I'm an auto merchandising guy.
I'm in my Schwab account and I see this:
View attachment 9276
Swing it to a dealer's site:
View attachment 9278
oooo... now that's powerful!
Stick the CTA below the fold (near dealer comments).
Comparison UI is easy to map out.
View attachment 9279
Gradual Engagement Reward: No login = See one store. See more requires PII.
Goal: Save shopper time, help them shop. They will come back (again and again)
DISC?
Yeah, @joe.pistell - that's a solid idea. Fidelity figured out how to conquest customers by speeding up the ACAT process
Dealers could speed up their own conquest process with your solution by just showing
- Dealer's name & how far away they are
- Image of the car
- Trim (features/options)
- Lease/Finance offers