Perplexity (over 15M MAU) just launched AI shopping, a major leap in AI-powered search and commerce.
It’s a clear signal for industries like automotive to rethink how they connect with customers.
Imagine users asking, “What’s the best electric car for my budget?” or snapping a photo of a car to instantly view buying options, pricing, and nearby dealerships.
How do you think the AI Search + Shopping will impact car dealerships? How are you getting ready?
I've been rolling this idea around for automotive for over a year now. I can't tell you how many times out loud I've said 'AI shopping is going the be it's fastest route to profitability'. Not just for automotive but for all industries.
I know some of the big 3rd parties are dabbling with it but I highly doubt any of them will capture the right customer experience for it to be successful. It needs to be built for consumers, not dealers. Glad I'm not the only one keeping an eye on this.