AI Writing Tools - Friend or Foe? // Local Marketing Insider #045

[esolz]

Google has published its official stance on AI content:

"Rewarding high-quality content, however it is produced "

Google Search's guidance about AI-generated content | Google Search Central Blog | Google for Developers

In this post, we'll share more about how AI-generated content fits into our long-standing approach to show helpful content to people on Search.

developers.google.com

Google uses various methods and algorithms to detect if AI is being used to spam search results. Some of these methods include:

1. User Feedback: Google regularly solicits feedback from its users to determine the relevance and quality of search results. If users consistently report spammy or irrelevant results, it can signal that AI is being used to manipulate search rankings.
2. Pattern Recognition: Google's algorithms are designed to detect patterns that indicate a website is using AI to manipulate search results. These patterns can include the use of keyword stuffing, hidden text, and link schemes.
3. Content Analysis: Google's algorithms can analyze the content on a website to determine if it's relevant and high-quality. Websites that use AI to generate low-quality content or duplicate content can be flagged as spam.
4. Link Analysis: Google's algorithms also analyze the links pointing to a website to determine if they are natural or artificially created. Websites that use AI to create fake links or participate in link schemes can be penalized or removed from search results.
5. Machine Learning: Google also uses machine learning algorithms to analyze search patterns and detect anomalies that indicate AI manipulation. These algorithms are designed to adapt and evolve as spammers come up with new techniques.

Overall, Google's approach to detecting AI spam involves a combination of user feedback, pattern recognition, content analysis, link analysis, and machine learning. By using these methods, Google is able to continually improve its ability to detect and penalize spammy search results.

 

[zande299]

Sorry for reviving this thread. Wanted to ask, what AI writing tools do you guys use? Which one writes more naturally, in your opinion?

 

[jakehughes]

Sorry for reviving this thread. Wanted to ask, what AI writing tools do you guys use? Which one writes more naturally, in your opinion?

I don't use any right now regularly. My coworker is a big fan of Perplexity, so that may be worth looking into. One technique we are doing right now for podcast episode summaries is to feed the video into Descript, which produces a transcript, and then pass the transcript to an AI tool for a summary. In my experience if the original content is good and unique to your company then the derivative outputs approach useable with some work to add personality.

 

[Alex Snyder]

I like to write, so I haven't felt a need to use an AI generator.

However, as @jakehughes pointed out, I, too, use AI enhancement tools: Grammarly suggests different wording, and Loom is one for shortening video clips and making video transcriptions.

Plaud caught my eye recently. I'm still researching it and struggling with the price. Love the idea of having a transcription note-taker that I can use in meetings or in the car. PLAUD NOTE: ChatGPT Empowered AI Voice Recorder | PLAUD

iOS 18, with more AI capabilities, is around the corner. Things like Plaud are exactly what Apple embeds within new operating system updates.

 

[levin233]

Word Hero for writing blog posts on my sites. It's $49 per month. The output usually requires minimal editing, which saves me a lot of time.

Before settling on Word Hero, I tried Writecream and Simplified, both of which are at $30 per month. But I wasn't impressed with their performance.

Here's a list of other AI writing tools and their prices https://writingtools.co.uk/pricing.html