marketing

  1. jakehughes

    Local Marketing Insider #025 // Setting a Review Volume Target

    I generally don’t hear much talk of businesses setting specific review volume targets. Usually, the mindset is closer to “we need more”. Becoming the business with the best reviews in your local market or competitive set is not something that happens in a short period of time. More likely, it...
  2. jakehughes

    Local Marketing Insider #022 // What is Trust Marketing?

    Since its inception, Widewail has been focused on reputation management. With the introduction of Invite Video, we’re expanding the scope of our vision from reputation management to Trust Marketing. Trust Marketing Strategy: Capture and distribute customer feedback to positively shape the...
  3. jakehughes

    Local Marketing Insider #021 // The Brand Mosaic

    At Widewail, we believe in the power of the "Brand Mosaic." When we think about the journey of your next customer on the way to purchase, is their experience generally positive as they interact with the brand and past customer sentiment, or is that journey neutral to negative? Here’s how we...
  4. jakehughes

    What is Trust in the Digital Age? // Local Marketing Insider #018

    Today I’d like to introduce part one of Insider’s new four-part series on trust. What is trust? How is trust formed today? Why is building trust so influential? How should brands be thinking about building trust across multiple marketing channels? I’ll be exploring each of these questions over...
  5. jakehughes

    Local Marketing Insider #013 // The Peak-End Rule

    Ikea stores have two food experiences, the food court, home to their legendary meatballs, and a cafe. The cafe is placed near the exit of the building, after checkout (where customers likely just have spent much more than they intended to), and that's not an accident. Ikea made this decision...
  6. Allison.Phelps

    Cars.com Inventory Shortages Drive Car Shoppers to Neighboring States: Cars.com Reports 10% of Recent Buyers Traveled Across State Lines to Purchase a Car

    The inventory shortage is driving car shoppers to neighboring states. Cars.com’s latest research proves shoppers remain eager to find the car they want, even if they have to go to great lengths to do so: 10% of recent car buyers traveled across state lines to purchase a car and more than 1 in 3...
  7. Marc Lavoie

    We ghost shopped over 1,000 car dealers...

    I had Sam from Matador come back on the podcast & share stats from ghost/mystery shopping over 1,000 car dealers in the US. Here's what I learned: Watch full episode: https://www.autobahnacademy.com/ep051-matador Looking forward to your feedback!
  8. jakehughes

    50 Quick Online Reputation Management Tips

    A $1,000 ad will never impress your prospects as much as an overwhelmingly positive 5-star review. Think differently about how to connect with customers, generate feedback, and make an impact. Let’s get to it. Ask every customer for a review. Every... single... one. Make it easy. Ask via...
  9. Allison.Phelps

    Cars.com "It's Matchical" from Cars.com

    Cars.com's new brand campaign, "It's Matchical" spotlights the extraordinary intelligence behind Cars.com's match of 20 million monthly unique shoppers, with 50,000 new cars added daily. The breadth and depth of its first-party data, paired with smart matchmaking technology, enables the...
  10. jakehughes

    Cheap, or best? | Local Marketing Insider #002 //

    When your customers search, they often use modifiers. They aren’t just looking for a couch, they're looking for the right couch. People use modifiers to add specificity to their search, helping them get closer to finding the specific product or service that best fits their needs. In this...
  11. Allison.Phelps

    Cars.com Cars.com Delivers Three Times More Dealer Website Referrals Compared to Nearest Auto Marketplace Competitors

    Driven by 76% Organic Audience,2 Cars.com Leads Third-Party Marketplaces in Direct Referral Traffic1 and Delivers Shoppers Twice as Likely to Buy3 CHICAGO, Feb. 9, 2021 — As the 2021 Virtual National Automobile Dealers Association Show kicks off this week on Feb. 9-11, Cars.com (NYSE: CARS), a...
  12. S

    Toyota Service Offer Calls?

    Hello, We have been receiving calls from customers stating that they received a call from "Julia" offering Toyota service specials. This person calling our customers is asking for the customers email so that they can email them Toyota Service Offers. I don't believe this is a feature of any of...
  13. TabFlythe

    DealerAuthority Bye 2020!

    How much do you know about Dealer Authority's Octane 360 solution? Here's the scoop - With Octane, our digital marketing teams will work together to make sure that your dealership’s advertising on Facebook and Instagram is hitting your website’s landing pages, all while reinforcing that...
  14. Joe Mesa

    Deals4Dealers 50 Free Hand Written Vehicle Comments! dealerassistNow

    All we do is create online vehicle descriptions that have proven their effectiveness for thousands of dealerships across the United States and Canada. In fact, our professional writers have crafted more than 8 million vehicle listings already, and each one is carefully formulated by hand — not...
  15. Jeff Kershner

    Newsletter Service for Car Dealers - revisited

    I know, I know - who the hell is still sending out a monthly email newsletter from their dealership? We were! At least up until the service we were using went under to due the strain that COVID placed upon their business. The service we had been using for about 10 years did a solid job for us...
  16. Brian Michael West

    Fake Buyback Events

    I've been working in the automotive social media industry for over a decade now, and the hottest trend is these 3rd Party "BUYBACK EVENTS" that drive little to zero results for thousands of dollars. Managing dealerships all across the country and seeing them get roped into these garbage...
  17. Denis Yanov

    Deals4Dealers Looking to help 5 dealerships with their social media for FREE!

    Hello everyone! I hope you are all doing great, considering the current economic situation! Me and my team are currently launching a project and we have only 5 spots left. We will offer 5 dealerships 1 free month of social media management. You do not have to pay anything, nor is this in any...
  18. jwittler

    PR & News Auto Sales Officially Deemed Essential!

    This afternoon, the Department of Homeland Security (DHS) added automotive sales to the list of “Essential Businesses” permitted to safely operate during the pandemic. For everyone in the Refresh Community who signed the #AllowSafeAutoSales petition - thank you! There are so many dealers out...
  19. TabFlythe

    DealerAuthority Graphic Design Services for Car Dealers

    BIG NEWS!! DA will now be offering dealers graphic design services. Don't stress because no one in-house is right-brained. We've got you covered. Dealer Authority recognizes that there is a need within the automotive industry for custom, creative graphic design that not only represents our...