marketing

  1. J

    Car Magazine Just Published a Free Marketing Guide

    Hi, The agency we use to run our ads use automotive inventory ads, this format tends to work really well. However, we get a lot of people messaging us and we don't have the manpower to reply to all of these in a timely manner. I've read a lot about using Facebook Chatbots (Messenger Bots) but...
  2. Marc Lavoie

    We ghost shopped over 1,000 car dealers...

    I had Sam from Matador come back on the podcast & share stats from ghost/mystery shopping over 1,000 car dealers in the US. Here's what I learned: Watch full episode: https://www.autobahnacademy.com/ep051-matador Looking forward to your feedback!
  3. jakehughes

    50 Quick Online Reputation Management Tips

    A $1,000 ad will never impress your prospects as much as an overwhelmingly positive 5-star review. Think differently about how to connect with customers, generate feedback, and make an impact. Let’s get to it. Ask every customer for a review. Every... single... one. Make it easy. Ask via...
  4. Allison.Phelps

    Cars.com "It's Matchical" from Cars.com

    Cars.com's new brand campaign, "It's Matchical" spotlights the extraordinary intelligence behind Cars.com's match of 20 million monthly unique shoppers, with 50,000 new cars added daily. The breadth and depth of its first-party data, paired with smart matchmaking technology, enables the...
  5. jakehughes

    Cheap, or best? | Local Marketing Insider #002 //

    When your customers search, they often use modifiers. They aren’t just looking for a couch, they're looking for the right couch. People use modifiers to add specificity to their search, helping them get closer to finding the specific product or service that best fits their needs. In this...
  6. Allison.Phelps

    Cars.com Cars.com Delivers Three Times More Dealer Website Referrals Compared to Nearest Auto Marketplace Competitors

    Driven by 76% Organic Audience,2 Cars.com Leads Third-Party Marketplaces in Direct Referral Traffic1 and Delivers Shoppers Twice as Likely to Buy3 CHICAGO, Feb. 9, 2021 — As the 2021 Virtual National Automobile Dealers Association Show kicks off this week on Feb. 9-11, Cars.com (NYSE: CARS), a...
  7. S

    Toyota Service Offer Calls?

    Hello, We have been receiving calls from customers stating that they received a call from "Julia" offering Toyota service specials. This person calling our customers is asking for the customers email so that they can email them Toyota Service Offers. I don't believe this is a feature of any of...
  8. TabFlythe

    DealerAuthority Bye 2020!

    How much do you know about Dealer Authority's Octane 360 solution? Here's the scoop - With Octane, our digital marketing teams will work together to make sure that your dealership’s advertising on Facebook and Instagram is hitting your website’s landing pages, all while reinforcing that...
  9. Joe Mesa

    Deals4Dealers 50 Free Hand Written Vehicle Comments! dealerassistNow

    All we do is create online vehicle descriptions that have proven their effectiveness for thousands of dealerships across the United States and Canada. In fact, our professional writers have crafted more than 8 million vehicle listings already, and each one is carefully formulated by hand — not...
  10. Jeff Kershner

    Newsletter Service for Car Dealers - revisited

    I know, I know - who the hell is still sending out a monthly email newsletter from their dealership? We were! At least up until the service we were using went under to due the strain that COVID placed upon their business. The service we had been using for about 10 years did a solid job for us...
  11. Brian Michael West

    Fake Buyback Events

    I've been working in the automotive social media industry for over a decade now, and the hottest trend is these 3rd Party "BUYBACK EVENTS" that drive little to zero results for thousands of dollars. Managing dealerships all across the country and seeing them get roped into these garbage...
  12. Denis Yanov

    Deals4Dealers Looking to help 5 dealerships with their social media for FREE!

    Hello everyone! I hope you are all doing great, considering the current economic situation! Me and my team are currently launching a project and we have only 5 spots left. We will offer 5 dealerships 1 free month of social media management. You do not have to pay anything, nor is this in any...
  13. jwittler

    PR & News Auto Sales Officially Deemed Essential!

    This afternoon, the Department of Homeland Security (DHS) added automotive sales to the list of “Essential Businesses” permitted to safely operate during the pandemic. For everyone in the Refresh Community who signed the #AllowSafeAutoSales petition - thank you! There are so many dealers out...
  14. TabFlythe

    DealerAuthority Graphic Design Services for Car Dealers

    BIG NEWS!! DA will now be offering dealers graphic design services. Don't stress because no one in-house is right-brained. We've got you covered. Dealer Authority recognizes that there is a need within the automotive industry for custom, creative graphic design that not only represents our...
  15. Andy MacLeay

    Deals4Dealers .Dealer Domains Pioneer Program

    Hi everyone! Long-time Refresher, poor participant in the conversations most of the time, because I was working in an official capacity previously. Well, I am still working in an official capacity...but the restrictor plates are off! We are crazy-excited to announce the launch of .Dealer...
  16. mikesayre

    Has anyone looked into marketing platforms for automotive?

    Just wondering, as I've been thinking about this and researching for quite awhile, doing some of my own work on it with GCP over a few years. Mashing all the "GOOD" data together is a challenge to say the least for automotive. So many systems, so many roadblocks and fees, it's a beast. The one...
  17. ryan.gerardi

    2020 Planning, Speculating, Budgeting, and Forecasting

    With 2020 on the very near horizon, I am interested in knowing what dealers here on DealerRefresh are evaluating or scrutinizing as 2019 comes to a close. Fixed ops seems to have become a popular topic of conversation over the last year, and the term Digital Retailing sure went through the...
  18. Dan Sayer

    "Did your $2M spend in marketing work?" What Report Shows That?

    What do you use to measure your Advertising/Marketing efforts? When the owner asks you if your efforts are working, what do you use to show that it is/isn't? What are your OKR's (if you're a John Doerr fan) or your KPIs or your Scorecard lines if you use Traction? Do you measure site...
  19. flosho

    Soliciting Positive Service Reviews

    Our sales department does an excellent job providing exceptional customer service and making a happy customer when they come in to purchase their new-to-them BMW or Mercedes, etc. It's "easy" to have a happy customer that leaves a 5-star review. On the flip side, we have a service department...
  20. Ben B

    Social Media Manager Payscale

    Hey everyone, I am trying to determine how I should be getting paid or what I should be getting paid. I am in the process of completing my E-Marketing and Design degree.The store I am at currently has about 350 new and used. Currently I handle -Social media accounts youtube, facebook, instagram...
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