marketing

  1. Brian Michael West

    Is The Facebook Timeline Dead? AI Images & Phishing Issues!

    While I still 100000% suggest Facebook for ads, it's really starting to feel like Facebook itself is falling apart from a timeline standpoint. Every other post is an AI-generated monstrosity with thousands of comments and shares from clickbait farms. So my question is, if Facebook is making so...
  2. jakehughes

    REV #006: Communication, Cadillac and Conquest

    Welcome to the REV. A briefing that goes deep into the Widewail Automotive Reputation Index data, surfacing the most interesting insights. Every 3 weeks we Rank, Explore & Visualize automotive reputation & sentiment data. We just launched the 2024 Brand Scorecard Report which ranks the 32 most...
  3. GeorgeAutoSEO

    Industry insights and FULL TRANSPARENCY

    FULL TRANSPARENCY: I own and operate a digital marketing agency solely focused on serving auto dealers. But I'M NOT HERE TO SELL YOU ANYTHING. I want your insights, experience, and overall industry knowledge. One thing I'm super passionate about in my agency is value driven content for dealers...
  4. jakehughes

    2023 Voice of the Customer Report from Widewail

    Hey all, Widewail analyzed 800,000 automotive Google reviews from the Widewail Automotive Reputation Index to isolate what actually compels dealership customers to leave a good or bad review. Then, we distilled our findings into a report – filled with advice on maximizing positive reviews and...
  5. kavalkala

    New Saas survey for marketers

    Hi there! I'm doing research on the feasibility of developing a new SaaS for car dealers. Perhaps you can spare a few minutes of your time? I am sure this will definitely help the automotive industry in the difficult times ahead. The essence of the product in terms of marketing is as follows...
  6. jakehughes

    Widewail intros Yext/Birdeye listings alternative

    Hey all! Not going to hide the self-promotion here - hoping to have some goodwill built up with 58 local marketing insider articles in the mix on DR. Widewail is introducing a Listings Management product to the market today. If you're curious about an alternative to the incumbents, connect...
  7. jakehughes

    Breaking Down the First Page of Google // Local Marketing Insider #058

    Hey! Welcome to Local Marketing Insider where 10,000+ local marketing professionals get better at reputation strategy & more with insights delivered 2x a month. Read the other articles. Subscribe. Welcome back to another LMI. This week I'm breaking down the first page of Google search...
  8. jakehughes

    Promoted Article De-Risking Your Reputation Strategy // Local Marketing Insider #057

    Hey! Welcome to Local Marketing Insider where 10,000+ local marketing professionals get better at reputation strategy & more with insights delivered 2x a month. Read the other articles. Subscribe. In my experience, there is a wide range of understanding about the rules governing reviews...
  9. jakehughes

    Promoted Article When Negative Reviews Are a GOOD Thing // Local Marketing Insider #055

    Hey! Welcome to Local Marketing Insider where 10,000+ local marketing professionals get better at reputation strategy & more with insights delivered 2x a month. Read the other 50+ articles. Subscribe. Today, I want to shift focus to the customer. How review content is so incredibly...
  10. jakehughes

    Local Marketing Insider #050 // Beyond the Basics: 3 Essential Trust Marketing Concepts to Win Over Customers

    #1: Put the customer at the center of your messaging. Traditional Marketing: brand controls the narrative Trust Marketing: the brand communicates its narrative through the customer's words in the form of text and video reviews. Slight difference. Massively different outcomes. Take it from...
  11. jakehughes

    How the Home Depot Competes in 4 GBP Categories Simultaneously (And What Auto Can Learn From It) // Local Marketing Insider #048

    Hey! Welcome to Local Marketing Insider where 9,000+ local marketing professionals get better at reputation strategy & more with insights delivered 2x a month. Read the full collection. Subscribe. Maybe (hopefully) you’ve heard us talk about a “multiple-GBP strategy” before. Today’s article...
  12. jakehughes

    Promoted Article No Sweat: How to Handle a Google Reviews PR Micro Disaster // Local Marketing Insider #047

    Panic sets in. Yesterday, everything was normal. Mostly happy customers leaving reviews, the occasional 1-star review showing up here and there - logical, consistent, normal. Today, your Google page has a wave of 1-star reviews. 30 new ones. This is out of control. I need to figure out my next...
  13. jakehughes

    How to Kickstart Word-of-Mouth Marketing: A Tactical Guide // Local Marketing Insider #046

    Hey! Welcome to Local Marketing Insider where 7,000+ local marketing professionals get better at reputation strategy & more 2x a month. Subscribe. ____________________ It’s easy to agree that word-of-mouth is a powerful marketing channel. Possibly the most powerful for local businesses. If a...
  14. jakehughes

    AI Writing Tools - Friend or Foe? // Local Marketing Insider #045

    Hey! Welcome to Local Marketing Insider where 7,000+ local marketing professionals get better at reputation strategy & more 2x a month. Subscribe. The topic of AI-generated writing content has been buzzing in the marketing world. AI writing tools use a topic or input to produce copy...
  15. jakehughes

    The Future of Local Search: Convenient, Visual // Local Marketing Insider #044

    Google first launched multisearch in April of 2022. It’s super cool. An expansion of Google Lens, the feature lets users start a search with an image and then add a text modifier to add more context. For example, here I did a visual search for my headphones and then added “Amazon” to find...
  16. jakehughes

    Write Like Apple // Local Marketing Insider #043

    The new iPhone 14 came out this fall. I’ve been an iPhone user for many years now. And a couple of months back my phone died in Denver. In a how-did-people-live-without-these moment of panic, I bought a new one. Suffice it to say I’m not currently in the market. And yet, when the new one came...
  17. M

    How much do you spend on attracting one car buyer?

    How much do you spend on attracting one car buyer? less than $50 $50-100 $100-200 $200-300 $300-400 over $400 Thanks in advance!
  18. M

    How much does it cost to attract one used car buyer to an auto dealer?

    Hello. Trying to understand how American car dealers and their marketing work. Nowhere could I find marketers in the staffing sections of car dealers. How do they work, does anyone have any experience? How much does it cost to attract one used car buyer to a car dealership, maybe even outdated...
  19. jakehughes

    How TikTok is the Newest Local Search Engine // Local Marketing Insider #041

    Hey! Welcome to Local Marketing Insider where 4,444 local marketing professionals get better at reputation strategy & more 2x a month. Read the other 40 articles. Subscribe. Last week (8/22/22) news broke that TikTok is testing a new “Nearby” feature in Southeast Asia. cc @brendangahan...
  20. Brandon_Voov

    Third Party Site

    Hello Dealers! In regards to third party car advertising websites, we are working hard to put together a fully immersive online car shopping and buying experience all in one for consumers, while maintaining integrity with you, the dealers. We have pit together a short market research survey and...
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