In case you haven't heard, Amazon just launched a new feature called Amazon Vehicles. Right now it's just a resource for information on various vehicles but they're obviously positioning themselves to enter the market. The way the site is built now is similar to other lead generators, but who know's where they'll take it. It's already disrupting the market though as TrueCar's stock, for example, took a pretty big hit today. Here's an article from CNet. Any thoughts/predictions on where they'll take this?