Amazon Vehicles

[craigh]

This isn't the first time that Amazon has done a marketing stunt like this with a car manufacturer. Will have to give it time to see if it has legs.
http://autoweek.com/article/car-news/buy-nissan-versa-note-through-amazon-sort

Also, fun fact I've always loved from a couple years ago:

 

[Pwillits]

Go deeper Chris, go waaaaayyyy past than lead gen... maybe it'll become a way to purchase a car with an Amazon Prime Experience (i.e. Guarantee).

I wonder what their KPI data will do to drive this home?

 

[Alexander Lau]

Is there a reason to suspect that Amazon will succeed where https://www.google.com/cars/ failed?

Amazon doesn't currently have the infrastructure to discuss financing or trades, or even build and price a vehicle with options and trim levels. It is a dramatically more complex transaction than anything they do today. Do they have the desire?

I would definitely agree.