• This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →

Any Google SiteLink Experts out there?

You used to be able to demote certain pages inside of Webmaster Tools / Search Console so they wouldn't appear as organic sitelinks. Unfortunately they took that ability away so now it's much more difficult to try to get Google to display the exact sitelinks you want.

One potential workaround solution is to run a paid search brand campaign on Adwords with sitelinks that have descriptions. You'll generally capture 50% of the clicks at a CPC of under $0.50 and your sitelinks are almost always visible (you just can't determine the order they appear in).

brand ad.JPG
 
  • Useful
Reactions: Alexander Lau
You used to be able to demote certain pages inside of Webmaster Tools / Search Console so they wouldn't appear as organic sitelinks. Unfortunately they took that ability away so now it's much more difficult to try to get Google to display the exact sitelinks you want.

One potential workaround solution is to run a paid search brand campaign on Adwords with sitelinks that have descriptions. You'll generally capture 50% of the clicks at a CPC of under $0.50 and your sitelinks are almost always visible (you just can't determine the order they appear in).

View attachment 3543
Precisely and that's what I meant by, "you used to be able to control this via Google Webmaster / SC." Great advise with the PS side of that comment.
 

✨ AI Highlights

A dealer group wants Google organic sitelinks to display individual store locations rather than generic category links, prompting discussion about whether this is controllable. The consensus is that Google has automated sitelinks with limited manipulation available—users can no longer demote unwanted links in Search Console—though best practices like optimized site structure, quality internal linking, and updated sitemaps may improve results. A practical workaround mentioned is using paid search brand campaigns with sitelink extensions instead, which provide more control and reliable visibility.

Replies Views 13 5,677 Started Last Reply