Question: are today's technology vendors solving business problems for car dealers, or solving problems created by technology? We couldn't use the DMS as a marketing tool... along comes CRM. Faxing deals to banks sucks... along comes Dealertrack. Inventory needs to be everywhere... along comes syndication... Websites... (enough said). Connecting Customers and Cars, facilitating conversations, getting smarter with personalized marketing -- 20'ish years into the automotive digital revolution... is there really anything more - anything consequential -- to do in Sales? Are we just inventing problems to solve? What's it feel like out there?