Are Tech Vendors Solving Business Problems?

[john.quinn]

Question: are today's technology vendors solving business problems for car dealers, or solving problems created by technology?

We couldn't use the DMS as a marketing tool... along comes CRM.

Faxing deals to banks sucks... along comes Dealertrack.

Inventory needs to be everywhere... along comes syndication...

Websites... (enough said).

Connecting Customers and Cars, facilitating conversations, getting smarter with personalized marketing -- 20'ish years into the automotive digital revolution... is there really anything more - anything consequential -- to do in Sales? Are we just inventing problems to solve?

What's it feel like out there?

 

[Chris Leslie]

I feel like our industry is totally inventing their own problems. The problem in my mind that needs to be solved is how to grow the available market from 3% to say 10%.

I think an industry we should look into is the fashion industry and their creation of Fast Fashion.

Once upon a time, there were two fashion seasons: Spring/Summer and Fall/Winter.

Fast forward to 2014 and the fashion industry is churning out 52 “micro-seasons” per year.

 

[Alexander Lau]

IMO, if you're not solving a problem, you're failing to provide a good product.

Show a dealership their pain; then show them the solution.