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Are you guys thinking about retention strategy for digital?

CarsonWhite

Green Pea
Nov 21, 2025
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Carson
No mystery Dealer's are spending tens of thousands on performance marketing.

CDG put out an awesome post on that spend only increasing over time. Beating your competitor on ad spend is essentially an inverted race to the bottom.

Is anyone thinking about how they are retaining the traffic they pay for? What works? What doesn't?