digital

  1. P

    ACV Live Appraisal & Private Marketplace Q's

    Hi all!! Doing some research on vehicle wholesale and had a couple of questions on ACV and if they really have a competitive advantage. Two things stick out: 1) Live Appraisal: Is this really an advantage? I feel like most digital auctions have some form of this tool nowadays? 2) Private...
  2. mikesayre

    Inescapable & Bloated OEM Co-Op Ad Budgets

    I know there are a lot of DR people out there who were as extremely happy as I was about @Stauning posting this article on the blog about OEM co-op ad programs being out of control with wasteful over-spending, general inefficiency, and exorbitant management costs. Check it out if you haven't...
  3. Jim Leman

    PR & News TagRail™Enables Penny-Perfect Online Shopping

    DUBLIN, CA – February 13, 2018 – TagRail™, the creator of DealerTag™ and the Lexus Plus CEM App, announced today the integration of Market Scan and F&I Express services into its new Digital Retail Platform. Now TagRail’s platform provides shoppers a transactional-specific, penny-accurate...
  4. Cars.com PR

    PR & News Cars.com Kicks Off Aggressive Fourth Quarter Marketing Campaign

    Leading online automotive marketplace launches new multi-media advertising campaign to close the year strong CHICAGO, September 29, 2017 – Cars.com (NYSE:CARS), a leading online automotive marketplace, announced today the launch of a new multi-media advertising campaign that will amplify the...
  5. A

    Digital Media Sales Reps (Multiple Roles, Nationwide)

    Description As a Dealer Success Consultant with Cox Automotive you will spend the majority of time in the field and be responsible for generating revenue within your defined account list and territory. You will partner closely with automotive dealers to provide a consultative sales assessment...
    • Alex Her
    • Thread
    • autotrader cox automotive digital digital advertising digital automotive kelly bluebook price advisor media sales sales consultant
    • Replies: 0
    • Forum: Jobs Available and People for hire
  6. Jason@nabthat

    Segmenting Audiences in Google & Facebook

    Just wanted to get an understanding from the forum on how dealers and their ad agencies are currently utilizing segmentation in Google Analytics/Adwords & Facebook to better deliver ads to their appropriate customer base. We have noticed when setting up goals and segments for dealers that the...
  7. mikesayre

    KIA denies co-op reimbursement for in-house PPC advertising

    Most of us here have a bad taste in our mouth when OEM's force things down our throat, like website vendors. The good news is that trend is dying for the most part. The latest on the digital advertising requirements from KIA isn't technically forcing dealers, but it's a clever workaround which...
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