- Apr 7, 2009
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Are you Measuring your online Digital Marketing Assist???
- Thread starter Rick Buffkin
- Start date
✨ AI Highlights
Rick Buffkin seeks methods to measure the "marketing assist" value that third-party classified sites (AutoTrader, Cars.com) provide beyond direct leads—essentially tracking customers who browse vehicles on these platforms before later visiting the dealership directly. While major vendors like AutoTrader offer Digital Audience Analysis tools and there's general agreement that VDP (Vehicle Detail Page) views represent real opportunities, the core challenge remains: reliably attributing walk-in sales to initial online exposure across multiple devices and platforms is difficult, and the industry lacks a standardized tracking methodology despite ongoing vendor efforts to develop one.
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