- Apr 13, 2009
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Jacob... please clarify #2, are you saying that dealership website URL and Vehicle Website URL on facebook would be the same?
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Are your Facebook Marketplace listings being hijacked?
- Thread starter George Nenni
- Start date
Happy to clarify - dealership website url points back to the dealership website (pulled directly from the business page integration) and the vehicle page points back to the providers vehicle page. I'll also candidly note its not my favorite verbiage in terms of the link labelling, but again this is all dependent on Facebook UI decisions.
Hey everyone, Jacob from Cars.com here. Just wanted to provide some clarification on this topic:
Having been a part of the working team that brought Cars.com's Marketplace service to fruition, I can attest that ensuring the solution was dealer centric was (and always is) paramount to our efforts. We actually were second to market because we took the extra time to work through a dealer Facebook page connection and release in that manner.
Hopefully this clarifies for the Refresh Community!
- This VDP design on FB Marketplace rolled out late last summer. It incorporates the provider inventory link in addition to the dealer website link. Previously there was only one link provided and it was completely dependent on if the inventory was connected to the providers FB business page or to the dealer's.
- Facebook currently does not allow inventory providers the option to showcase one link or the other. It is a default setting that looks for a match on both the dealers website and any digital real estate that the feed provider has, and defaults a VDP link to both. We have confirmed with our partners at Facebook that we do not have the option to turn it off at this time (nor do other providers).
- When we provide multiple outbound links on Cars.com (one to the dealer website, one to the VDP), we see on average a 40% INCREASE in referral activity vs just having one. While I understand many would prefer just a single link, keep in mind that the dual approach does have its benefits.
Having been a part of the working team that brought Cars.com's Marketplace service to fruition, I can attest that ensuring the solution was dealer centric was (and always is) paramount to our efforts. We actually were second to market because we took the extra time to work through a dealer Facebook page connection and release in that manner.
Hopefully this clarifies for the Refresh Community!
- Apr 13, 2009
- 234
- 44
- Awards
- 3
- First Name
- U
Jacob... please clarify #2, are you saying that dealership website URL and Vehicle Website URL on facebook would be the same?
Happy to clarify - dealership website url points back to the dealership website (pulled directly from the business page integration) and the vehicle page points back to the providers vehicle page. I'll also candidly note its not my favorite verbiage in terms of the link labelling, but again this is all dependent on Facebook UI decisions.
✨ AI Highlights
Dealers are unknowingly having their Facebook Marketplace inventory listings hijacked by third-party vendors who link traffic back to their own sites instead of the dealership's website. George Nenni raised the alarm, sparking discussion about whether vendors are acting deceptively or whether dealers simply lack awareness of how Marketplace listings work. A Cars.com rep clarified that Facebook's own UI now defaults to showing both a dealer website link and a provider VDP link, and that vendors currently have no option to disable the provider link.
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