The first rule of dealer refresh is refrain from blatant self promotion. That being said no one is saying (especially me) that, "Driven Data's platform negates the need for most dealers to improve their attribution efforts or renders attribution "dead"."
Alex asked me to share some insights on what we learned in our journey in building DD, specifically on attribution. Since this is the most over hyped shiny object we've ever seen, I feel our story of discovery would serve the community well. Not to mention, everything happens to be in a state of flux with Google's new service and EU GDPR.
I am a seeker of truth myself and we have paid both in blood and money solving for attribution. During that time we learning a few things, which I will share honestly next Friday.
Find out if it's dead or not yourself
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