Auto Comply update to Cookie Consent

[Greg_Gifford]

But - it's not really reducing your traffic, it's just limiting your measurement of the traffic.

If you use ComplyAuto, you have to be ok with the fact that you're going to destroy your ability to measure traffic and conversions - there's simply no way around it. Honestly, I don't get why dealers are using it - I get that something is required in California, but tons of dealers use it that don't have to - and now they're all upset that traffic appears to tank.

 

[Rob]

But - it's not really reducing your traffic, it's just limiting your measurement of the traffic.

If you use ComplyAuto, you have to be ok with the fact that you're going to destroy your ability to measure traffic and conversions - there's simply no way around it. Honestly, I don't get why dealers are using it - I get that something is required in California, but tons of dealers use it that don't have to - and now they're all upset that traffic appears to tank.

The sales team at complyauto is superb at instilling a feeling of terror in auto execs.

That’s the reason. That’s the whole reason.

 

[[email protected]]

Having a recurring issue with ComplyNet blocking some of my third party tools (Trade Pending), it was fixed back in February, but now it is happening again. Anyone else experiencing this? It there a better option for the banner that might not create this problem?

 

[Ryan Everson]

Having a recurring issue with ComplyNet blocking some of my third party tools (Trade Pending), it was fixed back in February, but now it is happening again. Anyone else experiencing this? It there a better option for the banner that might not create this problem?

I'd recommend looking into Enzuzo.

Plans start at $9 /mo and they offer the ability to geofence your banner, so it only appears to users in states like California.

 

[DrewAment]

No consent popup:
❌ Autotrader
❌ CarGurus
❌ Edmunds
❌ TrueCar
❌ Asbury
❌ Group1
❌ Driveway
❌ Carvana
❌ Chase
❌ Wells Fargo
❌ CapitalOne
❌ Target
❌ Walmart

Has consent popup:
✅ ComplyAuto clients

Updated 11.04.2024 ==

No consent popup:
❌ Autotrader
❌ CarGurus
❌ Edmunds
❌ Asbury
❌ Group1
❌ Driveway
❌ Carvana
❌ Chase
❌ Wells Fargo
❌ CapitalOne
❌ Target
❌ Walmart


✅ TrueCar (Added)
✅ ComplyAuto clients


Wondering what/who made TrueCar cave in?

 

[Ryan Everson]

Updated 11.04.2024 ==

No consent popup:
❌ Autotrader
❌ CarGurus
❌ Edmunds
❌ Asbury
❌ Group1
❌ Driveway
❌ Carvana
❌ Chase
❌ Wells Fargo
❌ CapitalOne
❌ Target
❌ Walmart


✅ TrueCar (Added)
✅ ComplyAuto clients


Wondering what/who made TrueCar cave in?

Yeah it looks like TrueCar now simply notifies you that they use cookies, but doesn't ask for consent, so still less extreme than ComplyAuto's banner. I'm guessing being based in California might be a factor.