The subscription model for vehicle usership kinda fizzled, but automakers are planning to drive revenues with software services.
"General Motors told investors this month that subscription services could bring in an additional $20 billion to $25 billion annually by 2030."
"General Motors told investors this month that subscription services could bring in an additional $20 billion to $25 billion annually by 2030."
- 4.2 million already pay $15 per month for OnStar
- GM wants consumers to start thinking about cars as a 'platform' for software enabled services that fit your lifestyle
- Avg. vehicle "on the road for 12 years provides opportunity to cement customers to a brand" (think iPhone and Apple products)
- Rivian projects $15,550 per vehicle in additional software related services
- BMW plans to charge subscription fees for heated seats (I don't think that will fly)