At first glance, I didn't catch the connection. There's got to be a better angle/image of Will Smith bitch slapping Chris Rock. 
I would question this demographic. A lot of my peers are sharing memes of all kinds and that includes the 30-50 age group.
Marc Lavoie solicits feedback on using meme-based ads for automotive social media marketing, sharing a Will Smith/Chris Rock slap meme example that receives mixed reactions on its clarity and effectiveness. Respondents debate whether meme advertising works for car dealerships, with disagreement over the target demographic—some arguing memes only appeal to under-24 audiences with limited buying power, while others contend meme-sharing spans into the 30-50 age group and can drive awareness if the humor and message are clear. The consensus suggests meme ads could be effective for pattern interruption on social media, but execution and targeting strategy are critical to success.
