- May 1, 2005
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- Jeff
That's shady. So you spend $XX for advertising on AutoTrader and now autopitch wants your to pay another $150?

If he had only explained his service in the original request for the quote - along with the fee - instead of acting like a retail customer. I have to think this would have helped make the dealer more receptive.
If he had only explained his service in the original request for the quote - along with the fee - instead of acting like a retail customer. I have to think this would have helped make the dealer more receptive.
Like any vendor -- a lot of phone dialing and taking the time to build relationships and value in your product.
Agreed. I have no patience for anyone that takes the time to visit every website in my dealer group to blast me with their crap using my contact forms. I delete them immediately - or send them back a nasty reply.
If you want my business - you need to do what every other vendor does - call me and make me believe in your product.
What you may not realize is that dealers have learned to tune out 99.9% of the garbage that is coming at them. There are so many rip off artists out there trying to sell some bullsh*t that I don't have time unless you give me something that I see value in.
If you can get me a deal based on my pricing online without asking me to negotiate some low profit deal against 40 other dealerships, and I do minimal work - I am happy to give you $150.
If, however, you are going to take MY inventory and MY customers and try and pit them against me over price with the only winner being YOU - then, sorry, I can manage without you.
A dealer received a lead from AutoTrader that turned out to be from autopitch.com, a middleman service that posts dealer offers on their website and charges a $150 referral fee (deducted from the dealer's offered price) if a customer they represent makes a purchase. The dealer community overwhelmingly criticized the service as duplicitous and exploitative, particularly because autopitch concealed its fee structure and business model until after obtaining the dealer's price quote, effectively double-dipping on advertising costs dealers already pay to AutoTrader. The consensus was that autopitch's deceptive sales approach and unfavorable fee model made it an unwelcome intermediary in the automotive sales process.