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Autotrader.com Annual Sales Meeting 2009 - Another Side of AutoTrader?

The simple answer to your question is yes. If you look at the numbers, our ROI on our $'s invested in Autotrader.com has never been better. Our account management is at its highest level in the history of our relationship and we just met with them to discuss some enhanced reporting.

So, I guess I am still drinking the kool aid. It's a lot easier to afford the kool aid when you are selling a bunch of used cars and growing market share.