• This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →

Bad leads aren't bad leads you dumbass

If you pay $25 for a lead with bad contact info, that's bad.

True, and the Top Tier lead providers like AutoWeb will refund the $25 for both Bad Leads and Duplicates. The sketchy companies, not so much.

I missed the Refresh Friday, so I'm going to comment like most people do on the web - completely uniformed - but, IMHO, those who spend their time complaining about bad leads instead of selling the good leads should consider a career change. There are no bad leads, because bad leads are returnable and because the truly bad leads (wrong name, number and email address) don't really exist - move on and sell the good ones.
 
leadsweak-2-300x220.png
 

✨ AI Highlights

  • The thread discusses Paul Potratz's argument that "bad leads aren't actually bad leads," referencing a video that was featured on a RefreshFriday show.
  • While some commenters initially push back with practical concerns about lead pricing and quality, Steve Stauning argues that truly bad leads are returnable and that successful salespeople should focus on working the good leads rather than complaining—suggesting the real issue isn't the leads themselves but the dealer's approach to them.

The thread discusses Paul Potratz's argument that "bad leads aren't actually bad leads," referencing a video that was featured on a RefreshFriday show. While some commenters initially push back with practical concerns about lead pricing and quality, Steve Stauning argues that truly bad leads are returnable and that successful salespeople should focus on working the good leads rather than complaining—suggesting the real issue isn't the leads themselves but the dealer's approach to them.

Replies Views 6 3,197 Started Last Reply