- Feb 23, 2015
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- Clay
Which is why I'm not worried about a service that only really provides moderate help to a small segment of the entire market.
Beepi and Vroom and Carvana - will they make a DENT?
- Thread starter Jeff Kershner
- Start date
Which is why I'm not worried about a service that only really provides moderate help to a small segment of the entire market.
- Nov 4, 2012
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- Jessica
@Clay Toporski @Chris Leslie So, would you guys agree that the dealership offers the customization to the consumer? @Chris Leslie examples are spot on - the appeal to those businesses are that they take the work out of it. Just let me tell you my sizes and you'll send me clothes - awesome. We use emeals because - it's easy.
- Feb 23, 2015
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- Clay
I suppose the easy retort to all of this goes back to a video & question from @JoePistell:
"If car shopping websites are so great, where are the shopping carts?"
Ask me how well GM's Shop. Click. Drive. is doing or how well Dealer.com's Retail Suite is doing and I think the answer is: it's a great tool for helping customers gather information online - but it's not a good way to sell cars. It is simply very very difficult to sell a car through a website, and this is not where the industry disruption is going to come from. Disruption is definitely coming, just not from e-retail.
"If car shopping websites are so great, where are the shopping carts?"
Ask me how well GM's Shop. Click. Drive. is doing or how well Dealer.com's Retail Suite is doing and I think the answer is: it's a great tool for helping customers gather information online - but it's not a good way to sell cars. It is simply very very difficult to sell a car through a website, and this is not where the industry disruption is going to come from. Disruption is definitely coming, just not from e-retail.
Moderate is an interesting choice of words. Small segment strikes me as well.
Giving the customer the ability to complete the entire transaction online seems more significant than you realize.
When you understand the scope of the total used car market as a 45 billion dollar industry even the smallest of segments become very meaningful.
And if today a small segment of people realize how easy it is to transact this way I would imagine as with most technological advances the large public will respond eventually.
There are plenty of really good dealerships across the country that thrive because they provide excellent customer experiences.
It's not just the efficiency of the model. It's the people that execute it. The experience is pretty remarkable.
- Feb 23, 2015
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- Clay
Do you honestly think there is a large market out there that would let you send them a new car every 3 years while they pay a predetermined monthly cost and you can figure out the logistics of shipping the car and taking it back if they don't like it then that is great. I personally don't see anything like that working.
Guessing you haven't visited Carvana.com
No "shopping carts" but you can buy a car there. From wherever you are typing from.
- Feb 23, 2015
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- Clay
I have a distinct advantage as a dealership by being able to work with 100% of these customers rather than 13% minus the ones that are suspicious of buying a car they have never driven and selling their car to someone who has never seen it. Therefore, I am again not worried about watching the same model that everyone has tried fail again and again and again.
There is no evidence that people want or will purchase a vehicle through a website without having the experience of driving and negotiating for that car that it will significantly effect the way cars and bought and sold currently.
@Clay Toporski - You keep talking about selling a car. A customer is interested in buying a car - not being sold.
Therein lies the disconnect -
Therein lies the disconnect -
- Feb 23, 2015
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- Clay
Has it been a significant disruption in the industry? I think we both know the answer to that: no.
- Oct 28, 2012
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- Chris K
I would 100% subscribe to a service that just gave me new cars every couple of years. Where one day a dude would show up and deliver me a new car and take away the used one.
Wait a sec! We need to get our top men on this.
Wait a sec! We need to get our top men on this.
