• Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.

Best Practices For Separate Service + Sales GMB Pages

Jump to latest Follow Reply
Ryan Hartigan

Ryan Hartigan

Give Away Artist
Feb 20, 2017
48
26
Awards
3
First Name
Ryan
#1
Wondering what people have seen for best practices for having separate pages for service and sales.

I know Google allows a dealership to have separate pages for each, and it seems brands that have a GMB category of a car dealership (even if they have service shop and auto repair as additional categories) do not rank on the Map Pack for service shops.

I wonder about cannibalism between pages when they have the same address, and potentially the same phone number, and same incorporated entity. What needs to safely be separated and not separated? What have you seen for cannibalizing your total ratings given that they will be spread across more than one GMB page now.
 
#2
The cannibalization concern is real but manageable. The key separation Google needs to treat them as distinct entities is a unique phone number for each — same address is fine, same incorporated entity is fine, but shared phone number is what typically causes Google to merge or suppress one listing.

On the rating split — it's a genuine tradeoff. A store with 800 reviews on one GMB splitting into two listings starts both at zero for the new one. Most dealers underestimate how long it takes to rebuild review velocity on a second listing. Worth checking if your service drive volume is high enough to recover ratings within 6-12 months before committing to the split.

The Map Pack issue you're describing is a known limitation — Google treats the primary GMB category as the dominant signal for pack ranking. A "car dealership" primary category will almost never rank in the service shop Map Pack regardless of additional categories. Separate listing with "auto repair shop" as primary is really the only clean solution if service Map Pack visibility is the goal.
 
#3
Ryan Hartigan said:
Wondering what people have seen for best practices for having separate pages for service and sales.

I know Google allows a dealership to have separate pages for each, and it seems brands that have a GMB category of a car dealership (even if they have service shop and auto repair as additional categories) do not rank on the Map Pack for service shops.

I wonder about cannibalism between pages when they have the same address, and potentially the same phone number, and same incorporated entity. What needs to safely be separated and not separated? What have you seen for cannibalizing your total ratings given that they will be spread across more than one GMB page now.
Click to expand...


@Dan Sayer and I separated out the departments for Anderson Auto Group's 8 dealerships several years ago now. Initially we had the issue of Google putting our Service department GBP as the parent with our main store GBP as a child. We shortened the business names and after a few weeks they nested appropriately.

Right now we have this structure for all stores
Example of a Ford store, each has their own GBP.
Anderson Ford of Lincoln North
----Anderson Ford Service
----Anderson Ford Parts
----Anderson Lincoln of Lincoln Service
----CARSTAR Anderson Collision-North

We treat the parent as our sales profile, but it also includes service options.

Our best practices.
Parent (Anderson Ford of Lincoln)
Business Categories, Description, Menu/service link are sales related. The offerings section we do have service related offerings within it.
Ford dealer
Used car dealer
Used truck dealer
etc.....

Service Child (Anderson Ford Service)
Business Categories, Website link, Description, Menu/service link, offerings are service related.
Auto repair shop
Oil change service
Tire shop
Brake shop
etc....

Body Shop Child (CARSTAR Anderson Collision-North)
Business Categories, Website link, Description, Menu/service link, offerings are body shop related.
Auto body shop
Auto dent removal service
etc....

and so on for other departments.

Google loves to automatically update Business Categories and Offerings so watch those,


Another best practice is where we route review requests to, sales goes to main GBP profile, service to service GBP, body shop to body shop GBP. Body shop, service, and parts might naturally go to main GBP, but overwhelmingly they're divided accordingly.

What this looks like:
1773337717427.png
1773337693500.png
1773337746124.png

For searches, we do get some crossover, but we're talking thousands for the main GBP vs the crossover of a couple dozen to a hundred searches.
Main GBP:
  1. anderson ford
  2. ford
  3. anderson ford lincoln
  4. anderson ford lincoln ne
  5. ford dealership lincoln ne
  6. ford lincoln ne
  7. car dealerships near me
  8. anderson ford of lincoln north, wildcat drive, lincoln, ne
  9. anderson auto group
  10. car dealerships lincoln ne
Service GBP:
  1. anderson ford
  2. ford
  3. anderson ford lincoln ne
  4. anderson ford service
  5. ford lincoln ne
  6. ford dealership lincoln ne
  7. oil change
  8. ford lincoln
  9. anderson ford lincoln nebraska
  10. anderson ford quick lane

This is the biggest miss that all dealerships, SEO companies, and website vendors have with this, the Schema to tie it all together.


Dealership contact/hours/directions page:
<script type="application/ld+json">{
"@context": "Schema.org - Schema.org",
"@graph": [
{
"@type": [
"AutoDealer",
"LocalBusiness"
],
"@id": "Anderson Ford of Lincoln North | New & Used Car Dealership in Lincoln, NE",
"name": "Anderson Ford of Lincoln North",
"url": "Anderson Ford of Lincoln North | New & Used Car Dealership in Lincoln, NE",
"image": {
"@type": "ImageObject",
"@id": "Anderson Ford of Lincoln North | New & Used Car Dealership in Lincoln, NE",
"url": "https://andersonautogroup.s3.us-eas...sonoflincoln/images/anderson-ford-lincoln.jpg"
},
"telephone": "+14024589800",
"priceRange": "$$",
"brand": {
"@type": "Brand",
"name": "Ford"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "2500 Wildcat Drive",
"addressLocality": "Lincoln",
"addressRegion": "NE",
"postalCode": "68521",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "40.800609",
"longitude": "-96.690728"
},
"areaServed": {
"@type": "City",
"name": "Lincoln"
},
"sameAs": [
"Google Maps",
"Anderson Ford of Lincoln North | Lincoln NE",
"Instagram",
"Anderson Auto Group"
],
"hasMap": "Google Maps",
"parentOrganization": {
"@id": "Anderson Auto Group | New Ford, Mazda, Kia & CDJR Dealers in NE & MO"
},
"department": [
{
"@type": "AutoRepair",
"@id": "Anderson Ford of Lincoln North | New & Used Car Dealership in Lincoln, NE",
"name": "Anderson Ford Service",
"url": "Ford Service in Lincoln, NE | Certified Auto Repair at Anderson Ford Lincoln",
"parentOrganization": {
"@id": "Anderson Ford of Lincoln North | New & Used Car Dealership in Lincoln, NE"
},
"sameAs": [
"Google Maps"
],
"telephone": "+14024589801",
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Monday - Schema.org Enumeration Member",
"opens": "07:00",
"closes": "18:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Tuesday - Schema.org Enumeration Member",
"opens": "07:00",
"closes": "18:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Wednesday - Schema.org Enumeration Member",
"opens": "07:00",
"closes": "18:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Thursday - Schema.org Enumeration Member",
"opens": "07:00",
"closes": "18:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Friday - Schema.org Enumeration Member",
"opens": "07:00",
"closes": "18:00"
}
]
},
{
"@type": "AutoRepair",
"@id": "Quick Lane at Anderson of Lincoln",
"name": "Quick Lane at Anderson Ford of Lincoln North",
"url": "Quick Lane at Anderson of Lincoln",
"parentOrganization": {
"@id": "Anderson Ford of Lincoln North | New & Used Car Dealership in Lincoln, NE"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": 3.899999999999999911182158029987476766109466552734375,
"reviewCount": 205,
"bestRating": 5,
"worstRating": 1
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Monday - Schema.org Enumeration Member",
"opens": "07:00",
"closes": "18:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Tuesday - Schema.org Enumeration Member",
"opens": "07:00",
"closes": "18:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Wednesday - Schema.org Enumeration Member",
"opens": "07:00",
"closes": "18:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Thursday - Schema.org Enumeration Member",
"opens": "07:00",
"closes": "18:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Friday - Schema.org Enumeration Member",
"opens": "07:00",
"closes": "18:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Saturday - Schema.org Enumeration Member",
"opens": "07:00",
"closes": "13:00"
}
]
},
{
"@type": "AutoPartsStore",
"@id": "Anderson Ford of Lincoln North | New & Used Car Dealership in Lincoln, NE",
"name": "Anderson Ford Parts",
"url": "https://www.andersonoflincoln.com/parts/anderson-ford-lincoln-parts-department/",
"parentOrganization": {
"@id": "Anderson Ford of Lincoln North | New & Used Car Dealership in Lincoln, NE"
},
"sameAs": [
"https://www.google.com/maps?cid=3695053854436284388"
],
"telephone": "+14024589830",
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Monday - Schema.org Enumeration Member",
"opens": "07:00",
"closes": "18:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Tuesday - Schema.org Enumeration Member",
"opens": "07:00",
"closes": "18:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Wednesday - Schema.org Enumeration Member",
"opens": "07:00",
"closes": "18:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Thursday - Schema.org Enumeration Member",
"opens": "07:00",
"closes": "18:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Friday - Schema.org Enumeration Member",
"opens": "07:00",
"closes": "18:00"
}
]
},
{
"@type": "AutoBodyShop",
"@id": "https://www.andersonoflincoln.com/#department-bodyshop",
"name": "CARSTAR Anderson Collision North",
"url": "https://www.andersonoflincoln.com/",
"parentOrganization": {
"@id": "Anderson Ford of Lincoln North | New & Used Car Dealership in Lincoln, NE"
},
"telephone": "+14024589807",
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Monday - Schema.org Enumeration Member",
"opens": "07:30",
"closes": "17:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Tuesday - Schema.org Enumeration Member",
"opens": "07:30",
"closes": "17:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Wednesday - Schema.org Enumeration Member",
"opens": "07:30",
"closes": "17:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Thursday - Schema.org Enumeration Member",
"opens": "07:30",
"closes": "17:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Friday - Schema.org Enumeration Member",
"opens": "07:30",
"closes": "17:00"
}
]
}
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": 4.5,
"reviewCount": 2561,
"bestRating": 5,
"worstRating": 1
},
"additionalProperty": [
{
"@type": "PropertyValue",
"name": "AutoTrader rating",
"value": "4.8",
"url": "https://www.autotrader.com/car-dealers/lincoln-ne/100019440/anderson-ford-lincoln-of-lincoln"
},
{
"@type": "PropertyValue",
"name": "CarGurus rating",
"value": "5.0",
"url": "https://www.cargurus.com/Cars/m-Anderson-Ford-of-Lincoln-North-sp327024"
},
{
"@type": "PropertyValue",
"name": "CARFAX rating",
"value": "4.7",
"url": "https://www.carfax.com/Reviews-Anderson-Ford-of-Lincoln-Lincoln-NE_KHIWKRYOH1"
}
],
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+14024589800",
"contactType": "sales"
},
{
"@type": "ContactPoint",
"telephone": "+14024589801",
"contactType": "service"
},
{
"@type": "ContactPoint",
"telephone": "+14024589830",
"contactType": "parts"
}
],
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Monday - Schema.org Enumeration Member",
"opens": "09:00",
"closes": "19:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Tuesday - Schema.org Enumeration Member",
"opens": "09:00",
"closes": "19:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Wednesday - Schema.org Enumeration Member",
"opens": "09:00",
"closes": "18:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Thursday - Schema.org Enumeration Member",
"opens": "09:00",
"closes": "19:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Friday - Schema.org Enumeration Member",
"opens": "09:00",
"closes": "18:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Saturday - Schema.org Enumeration Member",
"opens": "09:00",
"closes": "17:00"
}
]
}
]
}</script>

Ford service landing page:
<script type="application/ld+json">
{
"@context": "Schema.org - Schema.org",
"@graph": [
{
"@type": "Service",
"name": "Ford & Lincoln Service",
"serviceType": "Vehicle Repair",
"description": "Certified Ford and Lincoln service in Lincoln, NE at Anderson Ford of Lincoln North and Anderson Ford of Lincoln South. Our factory-trained technicians provide maintenance, repairs, mobile service, and pickup & delivery using genuine Motorcraft\u00ae parts.",
"image": "https://www.andersonoflincoln.com/wp-content/uploads/ford-service-in-lincoln-1.jpg",
"url": "Ford Service in Lincoln, NE | Certified Auto Repair at Anderson Ford Lincoln",
"provider": [
{
"@type": "AutoDealer",
"@id": "Anderson Ford of Lincoln North | New & Used Car Dealership in Lincoln, NE",
"name": "Anderson Ford of Lincoln North",
"url": "Anderson Ford of Lincoln North | New & Used Car Dealership in Lincoln, NE",
"address": {
"@type": "PostalAddress",
"streetAddress": "2500 Wildcat Drive",
"addressLocality": "Lincoln",
"addressRegion": "NE",
"postalCode": "68521",
"addressCountry": "US"
},
"telephone": "+14024589800",
"geo": {
"@type": "GeoCoordinates",
"latitude": "40.800609",
"longitude": "-96.6907283"
},
"areaServed": {
"@type": "City",
"name": "Lincoln"
},
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+14024589800",
"contactType": "sales",
"areaServed": "US"
}
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": 4.5,
"reviewCount": 2561,
"bestRating": 5,
"worstRating": 1
},
"additionalProperty": [
{
"@type": "PropertyValue",
"name": "AutoTrader rating",
"value": "4.8",
"url": "https://www.autotrader.com/car-dealers/lincoln-ne/100019440/anderson-ford-lincoln-of-lincoln"
},
{
"@type": "PropertyValue",
"name": "CarGurus rating",
"value": "5.0",
"url": "https://www.cargurus.com/Cars/m-Anderson-Ford-of-Lincoln-North-sp327024"
},
{
"@type": "PropertyValue",
"name": "CARFAX rating",
"value": "4.7",
"url": "https://www.carfax.com/Reviews-Anderson-Ford-of-Lincoln-Lincoln-NE_KHIWKRYOH1"
}
],
"hasMap": "Google Maps",
"sameAs": [
"Google Maps",
"Anderson Ford of Lincoln North | Lincoln NE",
"Instagram",
"Anderson Auto Group"
],
"department": [
{
"@type": "AutoRepair",
"@id": "Anderson Ford of Lincoln North | New & Used Car Dealership in Lincoln, NE",
"name": "Anderson Ford Service",
"url": "Ford Service in Lincoln, NE | Certified Auto Repair at Anderson Ford Lincoln",
"parentOrganization": {
"@id": "Anderson Ford of Lincoln North | New & Used Car Dealership in Lincoln, NE"
},
"sameAs": [
"Google Maps"
],
"hasMap": "Google Maps",
"telephone": "+14024589801",
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Monday - Schema.org Enumeration Member",
"opens": "07:00",
"closes": "18:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Tuesday - Schema.org Enumeration Member",
"opens": "07:00",
"closes": "18:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Wednesday - Schema.org Enumeration Member",
"opens": "07:00",
"closes": "18:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Thursday - Schema.org Enumeration Member",
"opens": "07:00",
"closes": "18:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Friday - Schema.org Enumeration Member",
"opens": "07:00",
"closes": "18:00"
}
]
},
{
"@type": "AutoRepair",
"@id": "https://www.andersonoflincoln.com/d...n-ford-of-lincoln-north/#department-quicklane",
"name": "Quick Lane at Anderson Ford of Lincoln North",
"url": "Quick Lane at Anderson of Lincoln",
"parentOrganization": {
"@id": "Anderson Ford of Lincoln North | New & Used Car Dealership in Lincoln, NE"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": 3.899999999999999911182158029987476766109466552734375,
"reviewCount": 205,
"bestRating": 5,
"worstRating": 1
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Monday - Schema.org Enumeration Member",
"opens": "07:00",
"closes": "18:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Tuesday - Schema.org Enumeration Member",
"opens": "07:00",
"closes": "18:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Wednesday - Schema.org Enumeration Member",
"opens": "07:00",
"closes": "18:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Thursday - Schema.org Enumeration Member",
"opens": "07:00",
"closes": "18:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Friday - Schema.org Enumeration Member",
"opens": "07:00",
"closes": "18:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Saturday - Schema.org Enumeration Member",
"opens": "07:00",
"closes": "13:00"
}
]
}
]
},
{
"@type": "AutoDealer",
"@id": "https://www.andersonoflincoln.com/dealership/anderson-ford-of-lincoln-south/#dealer",
"name": "Anderson Ford South",
"url": "https://www.andersonoflincoln.com/dealership/anderson-ford-of-lincoln-south/",
"address": {
"@type": "PostalAddress",
"streetAddress": "3201 Yankee Hill",
"addressLocality": "Lincoln",
"addressRegion": "NE",
"postalCode": "68516",
"addressCountry": "US"
},
"telephone": "+14024640661",
"geo": {
"@type": "GeoCoordinates",
"latitude": "40.726395",
"longitude": "-96.661064"
},
"areaServed": {
"@type": "City",
"name": "Lincoln"
},
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+14024640661",
"contactType": "sales",
"areaServed": "US"
}
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": 4.70000000000000017763568394002504646778106689453125,
"reviewCount": 2670,
"bestRating": 5,
"worstRating": 1
},
"additionalProperty": [
{
"@type": "PropertyValue",
"name": "AutoTrader rating",
"value": "5.0",
"url": "https://www.autotrader.com/car-dealers/lincoln-ne/72934009/anderson-ford-of-lincoln-south"
},
{
"@type": "PropertyValue",
"name": "CarGurus rating",
"value": "4.2",
"url": "https://www.cargurus.com/Cars/m-Anderson-Ford-of-Lincoln-South-sp371519"
},
{
"@type": "PropertyValue",
"name": "CARFAX rating",
"value": "4.6",
"url": "https://www.carfax.com/Reviews-Anderson-Ford-South-Lincoln-NE_5X5QTG4001"
}
],
"hasMap": "https://www.google.com/maps?cid=10206807228199689387",
"sameAs": [
"https://www.google.com/maps?cid=10206807228199689387",
"https://www.google.com/maps/place/A...897bb5cab?sa=X&#038;ved=1t:2428&#038;ictx=111",
"https://www.facebook.com/AndersonFordSouth",
"Instagram",
"Anderson Auto Group"
],
"department": [
{
"@type": "AutoRepair",
"@id": "https://www.andersonoflincoln.com/d...n-ford-of-lincoln-south/#department-quicklane",
"name": "Quick Lane at Anderson Ford of Lincoln South",
"url": "Quick Lane at Anderson of Lincoln",
"parentOrganization": {
"@id": "https://www.andersonoflincoln.com/dealership/anderson-ford-of-lincoln-south/#dealer"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Monday - Schema.org Enumeration Member",
"opens": "07:00",
"closes": "18:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Tuesday - Schema.org Enumeration Member",
"opens": "07:00",
"closes": "18:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Wednesday - Schema.org Enumeration Member",
"opens": "07:00",
"closes": "18:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Thursday - Schema.org Enumeration Member",
"opens": "07:00",
"closes": "18:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Friday - Schema.org Enumeration Member",
"opens": "07:00",
"closes": "17:30"
}
]
}
]
}
],
"potentialAction": [
{
"@type": "ScheduleAction",
"target": [
"https://www.andersonoflincoln.com/service/schedule-service-anderson-ford-of-lincoln-north/",
"https://www.andersonoflincoln.com/service/schedule-service-anderson-ford-of-lincoln-south/"
]
},
{
"@type": "SearchAction",
"name": "VIN Recall Lookup",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.nhtsa.gov/recalls?vin={vin}",
"actionPlatform": [
"http://schema.org/DesktopWebPlatform",
"http://schema.org/MobileWebPlatform"
]
},
"query-input": "required name=vin"
}
],
"areaServed": {
"@type": "GeoCircle",
"geoMidpoint": {
"@type": "GeoCoordinates",
"latitude": 40.80060900000000145837475429289042949676513671875,
"longitude": -96.6907283000000035144694265909492969512939453125
},
"geoRadius": 32000
},
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Ford & Lincoln Service Services",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Oil Change"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Brake Service"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Safety Recalls"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Battery Replacement"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Tire Rotation"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Brake Pad Replacement"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Oil Change at Anderson Ford of Lincoln South",
"url": "https://www.andersonoflincoln.com/service/oil-change-at-anderson-ford-of-lincoln-south/"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Oil Change at Anderson Mazda of Lincoln",
"url": "https://www.andersonoflincoln.com/service/oil-change-at-anderson-mazda-of-lincoln/"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Oil Change at Anderson Ford of Lincoln North",
"url": "https://www.andersonoflincoln.com/service/oil-change-at-anderson-ford-of-lincoln-north/"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Oil Change in Lincoln, NE",
"url": "https://www.andersonoflincoln.com/oil-change-lincoln-ne/"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Ford Pickup & Delivery Service",
"url": "https://www.andersonoflincoln.com/ford-pickup-delivery-service-in-lincoln-ne/"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Mobile Service",
"url": "https://www.andersonoflincoln.com/anderson-ford-of-lincoln-mobile-service/"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Body Shop in Lincoln, NE",
"url": "https://www.andersonoflincoln.com/c...p-lincoln-ne/anderson-ford-lincoln-body-shop/"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Ford & Lincoln Service",
"url": "Ford Service in Lincoln, NE | Certified Auto Repair at Anderson Ford Lincoln"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Oil Change in Lincoln, NE",
"url": "https://www.andersonoflincoln.com/service/oil-change-lincoln-ne/"
}
}
]
}
}
]
}</script>


Oil change page with offers and actions:
<script type="application/ld+json">
{
"@context": "Schema.org - Schema.org",
"@graph": [
{
"@type": "Service",
"name": "Oil Change at Anderson Ford of Lincoln North",
"serviceType": "Oil Change",
"description": "Ford oil change service in North Lincoln performed according to manufacturer maintenance standards. Anderson Ford of Lincoln North provides oil and filter replacement to help protect engine components and maintain vehicle performance.",
"image": "https://www.andersonoflincoln.com/wp-content/uploads/ford-service-repair-lincoln-ne.png",
"url": "https://www.andersonoflincoln.com/service/oil-change-at-anderson-ford-of-lincoln-north/",
"provider": [
{
"@type": "AutoDealer",
"@id": "Anderson Ford of Lincoln North | New & Used Car Dealership in Lincoln, NE",
"name": "Anderson Ford of Lincoln North",
"url": "Anderson Ford of Lincoln North | New & Used Car Dealership in Lincoln, NE",
"address": {
"@type": "PostalAddress",
"streetAddress": "2500 Wildcat Drive",
"addressLocality": "Lincoln",
"addressRegion": "NE",
"postalCode": "68521",
"addressCountry": "US"
},
"telephone": "+14024589800",
"geo": {
"@type": "GeoCoordinates",
"latitude": "40.800609",
"longitude": "-96.6907283"
},
"areaServed": {
"@type": "City",
"name": "Lincoln"
},
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+14024589800",
"contactType": "sales",
"areaServed": "US"
}
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": 4.5,
"reviewCount": 2561,
"bestRating": 5,
"worstRating": 1
},
"additionalProperty": [
{
"@type": "PropertyValue",
"name": "AutoTrader rating",
"value": "4.8",
"url": "https://www.autotrader.com/car-dealers/lincoln-ne/100019440/anderson-ford-lincoln-of-lincoln"
},
{
"@type": "PropertyValue",
"name": "CarGurus rating",
"value": "5.0",
"url": "https://www.cargurus.com/Cars/m-Anderson-Ford-of-Lincoln-North-sp327024"
},
{
"@type": "PropertyValue",
"name": "CARFAX rating",
"value": "4.7",
"url": "https://www.carfax.com/Reviews-Anderson-Ford-of-Lincoln-Lincoln-NE_KHIWKRYOH1"
}
],
"hasMap": "Google Maps",
"sameAs": [
"Google Maps",
"Anderson Ford of Lincoln North | Lincoln NE",
"Instagram",
"Anderson Auto Group"
],
"department": [
{
"@type": "AutoRepair",
"@id": "Anderson Ford of Lincoln North | New & Used Car Dealership in Lincoln, NE",
"name": "Anderson Ford Service",
"url": "Ford Service in Lincoln, NE | Certified Auto Repair at Anderson Ford Lincoln",
"parentOrganization": {
"@id": "Anderson Ford of Lincoln North | New & Used Car Dealership in Lincoln, NE"
},
"sameAs": [
"Google Maps"
],
"hasMap": "Google Maps",
"telephone": "+14024589801",
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Monday - Schema.org Enumeration Member",
"opens": "07:00",
"closes": "18:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Tuesday - Schema.org Enumeration Member",
"opens": "07:00",
"closes": "18:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Wednesday - Schema.org Enumeration Member",
"opens": "07:00",
"closes": "18:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Thursday - Schema.org Enumeration Member",
"opens": "07:00",
"closes": "18:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Friday - Schema.org Enumeration Member",
"opens": "07:00",
"closes": "18:00"
}
]
},
{
"@type": "AutoRepair",
"@id": "https://www.andersonoflincoln.com/d...n-ford-of-lincoln-north/#department-quicklane",
"name": "Quick Lane at Anderson Ford of Lincoln North",
"url": "Quick Lane at Anderson of Lincoln",
"parentOrganization": {
"@id": "Anderson Ford of Lincoln North | New & Used Car Dealership in Lincoln, NE"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": 3.899999999999999911182158029987476766109466552734375,
"reviewCount": 205,
"bestRating": 5,
"worstRating": 1
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Monday - Schema.org Enumeration Member",
"opens": "07:00",
"closes": "18:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Tuesday - Schema.org Enumeration Member",
"opens": "07:00",
"closes": "18:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Wednesday - Schema.org Enumeration Member",
"opens": "07:00",
"closes": "18:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Thursday - Schema.org Enumeration Member",
"opens": "07:00",
"closes": "18:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Friday - Schema.org Enumeration Member",
"opens": "07:00",
"closes": "18:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Saturday - Schema.org Enumeration Member",
"opens": "07:00",
"closes": "13:00"
}
]
}
]
}
],
"potentialAction": [
{
"@type": "ScheduleAction",
"target": [
"https://www.andersonoflincoln.com/service/schedule-service-anderson-ford-of-lincoln-north/",
"https://www.andersonoflincoln.com/s...quick-lane-at-anderson-ford-of-lincoln-north/"
]
},
{
"@type": "SearchAction",
"name": "VIN Recall Lookup",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.nhtsa.gov/recalls?vin={vin}",
"actionPlatform": [
"http://schema.org/DesktopWebPlatform",
"http://schema.org/MobileWebPlatform"
]
},
"query-input": "required name=vin"
}
],
"areaServed": {
"@type": "GeoCircle",
"geoMidpoint": {
"@type": "GeoCoordinates",
"latitude": 40.80060900000000145837475429289042949676513671875,
"longitude": -96.6907283000000035144694265909492969512939453125
},
"geoRadius": 32000
},
"offers": [
{
"@type": "Offer",
"name": "Get a $20 rebate or earn 5,000 Ford Rewards bonus Points on The Works\u00ae Package.",
"url": "https://www.andersonoflincoln.com/s...rd-rewards-bonus-points-on-the-works-package/",
"availability": "https://schema.org/InStock"
},
{
"@type": "Offer",
"name": "The Works\u00ae Package Synthetic Blend Oil Change And More",
"url": "https://www.andersonoflincoln.com/s...-package-synthetic-blend-oil-change-and-more/",
"availability": "https://schema.org/InStock"
}
],
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Oil Change at Anderson Ford of Lincoln North Services",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Oil Change at Anderson Ford of Lincoln South",
"url": "https://www.andersonoflincoln.com/service/oil-change-at-anderson-ford-of-lincoln-south/"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Oil Change at Anderson Mazda of Lincoln",
"url": "https://www.andersonoflincoln.com/service/oil-change-at-anderson-mazda-of-lincoln/"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Oil Change at Anderson Ford of Lincoln North",
"url": "https://www.andersonoflincoln.com/service/oil-change-at-anderson-ford-of-lincoln-north/"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Oil Change in Lincoln, NE",
"url": "https://www.andersonoflincoln.com/oil-change-lincoln-ne/"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Ford Pickup & Delivery Service",
"url": "https://www.andersonoflincoln.com/ford-pickup-delivery-service-in-lincoln-ne/"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Mobile Service",
"url": "https://www.andersonoflincoln.com/anderson-ford-of-lincoln-mobile-service/"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Body Shop in Lincoln, NE",
"url": "https://www.andersonoflincoln.com/c...p-lincoln-ne/anderson-ford-lincoln-body-shop/"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Oil Change in Lincoln, NE",
"url": "https://www.andersonoflincoln.com/service/oil-change-lincoln-ne/"
}
}
]
}
}
]
}</script>
 
  • Useful
  • Like
Reactions: Alex Snyder and DealerInt
#4
"Appreciate you dropping the actual JSON-LD in here—most agencies treat this like state secrets.

Using the department array to explicitly nest the Service and Parts child entities under the main AutoDealer parent is textbook execution, but tying the specific service offers directly into the hasOfferCatalog schema is brilliant. It completely removes Google's guesswork.

If more vendors structured their data this cleanly instead of relying on Google’s automated category updates, the Map Pack wouldn't be such a mess. Incredible work @csabatka1 with @ Anderson's footprint."
 
Dealer Authority INVENTORY
Top Bottom
Back
Jump to latest Follow Reply
Jump to latest Follow Reply
Menu