I will chime in with saying that there really is no "best" platform, as no matter what tool you use the value is never going to be 100% accurate, so it is more about selling the actual cash value (what the dealer will REALLY pay for the trade-in) when the customer is sitting in front of you. Whatever tool you use, you need to make sure your salespeople are trained to handle those types of leads based on the valuation model that is used.
And, that the tool is ultimately about setting the appointment and getting the customer in the store.
I will also say the the valuation tool you use needs to be realistic, but also give the customer some "hope for gain" - they need to think that in the end you will be giving them more than the average dealer for their trade.
I will throw in the tool I like
Packages | TradeInVelocity -- a few things I like about this tool:
- You can remove the "book" branding (they use NADA) - this makes it look more like a quote from your dealer... rather than just a value from one of the other tools.
- You can up/down the value from book by %% based on your marketing .. giving you an edge and the "hope for gain" I was talking about.
- It ranges the customer value while being realistic - not locking you or the customer into one number. And, most people will agree it is hard to value a vehicles without REALLY seeing it so a range is good.