We've been goin gang busters this month. However yesterday and today have been a bust compared to last year... Strange ..
Any one else ?
Any one else ?
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Black Friday & Today & November
- Thread starter danoneil
- Start date
- Jan 19, 2010
- 34
- 2
- First Name
- Andy
Good month here and a strong Black Friday. We did an e-mail blast with a trade in bonus and some other goodies encouraging people to skip saving $20 at target or $100 on that new TV and save thousands with us. Had a packed showroom and rolled about 15 which is a big day for my little Ford store.
We have doubled last months numbers in volume and in gross and picking up momentum. My store has a 3rd week lull every month and we are going to try to off set it by doing a crazy email blast and some other multi level marketing.
We have doubled last months numbers in volume and in gross and picking up momentum. My store has a 3rd week lull every month and we are going to try to off set it by doing a crazy email blast and some other multi level marketing.
✨ AI Highlights
- A Ford dealership owner shares strong November results driven by a successful Black Friday email campaign promoting trade-in bonuses, while another dealer reports the opposite—solid overall month but disappointing performance yesterday and today compared to last year.
- The successful dealer attributes their 15-unit day and doubled monthly numbers to targeted email marketing and multi-channel promotions that positioned vehicle savings against consumer retail spending.
- The key insight is that strategic promotional campaigns and email blasts can significantly drive showroom traffic and sales during seasonal peaks, though results appear inconsistent across dealers.
A Ford dealership owner shares strong November results driven by a successful Black Friday email campaign promoting trade-in bonuses, while another dealer reports the opposite—solid overall month but disappointing performance yesterday and today compared to last year. The successful dealer attributes their 15-unit day and doubled monthly numbers to targeted email marketing and multi-channel promotions that positioned vehicle savings against consumer retail spending. The key insight is that strategic promotional campaigns and email blasts can significantly drive showroom traffic and sales during seasonal peaks, though results appear inconsistent across dealers.
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