#RefreshFriday Build-your-own ~ Dealer Websites, Services and Tech | Todd Thompson w/ Steele Automotive

[Jeff Kershner]

View: https://www.youtube.com/watch?v=x59Hbpd0NQo


If you don't know @Todd Thompson , you haven't been on the DealerRefresh forums in a while. Todd brings major insights on a regular basis!

He is a build-your-own guy and has been leading many technology projects within the Steele Automotive Group. We will be talking about building dealership websites in-house, call tracking, communication capabilities with customers, and much more.

Steele Auto represents 27 OEMs across 64 dealerships.


Join us LIVE on Facebook, LinkedIn, or YouTube Friday at 1PM
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[jon.berna]

These are the best RFR, with people in stores, doing innovative things. Todd's been working on some wild projects also. Looking forward to it!

 

[Jeff Kershner]

@Todd Thompson - IMPRESSIVE!! Thanks again for joining us today.

ALL - be sure to watch/listen to this weeks RefreshFriday - Todd has taken on many challenges to bring much of the typical out-sourced services in-house. He dives into one of these tools for merchandising (images, videos) their inventory, service videos etc - they even won a GM Innovative aware for it. Todd also goes into how they are currently utilizing AI within those services.

 

[BillKVMotorCo]

Looking forward to catching up on this. I hate that I haven't been able to get into an RF for a while. Being able to comment and engage live is one of my favorite parts. I knew this was going to be a good one seeing Todd's comments in another thread. It was like hieroglyphics to me, but I love having access to people a lot smarter than me.

 

[JDHigginbotham]

@Todd Thompson that was the best RFR’s I have watched yet!

Your investment, detailed iteration, and creativity in weaving comms channels together is a model to follow.

I appreciated learning about good ideas that may not work in reality. Then, what does work!

The achieving ROI of 90 videographers really stood out.

Getting fixed ops rev boosts to the point where customers just have to “push the button” is a big win.

 

[Todd Thompson]

@Todd Thompson that was the best RFR’s I have watched yet!

Your investment, detailed iteration, and creativity in weaving comms channels together is a model to follow.

I appreciated learning about good ideas that may not work in reality. Then, what does work!

The achieving ROI of 90 videographers really stood out.

Getting fixed ops rev boosts to the point where customers just have to “push the button” is a big win.

Thank you very much! Really appreciate the feedback. Hoped to have something useful to chat about so it’s great to hear you enjoyed it and found it beneficial

 

[Carsten]

I enjoyed it too.

You should have used Post Nuke instead.

 

[Todd Thompson]

@Todd Thompson - IMPRESSIVE!! Thanks again for joining us today.

ALL - be sure to watch/listen to this weeks RefreshFriday - Todd has taken on many challenges to bring much of the typical out-sourced services in-house. He dives into one of these tools for merchandising (images, videos) their inventory, service videos etc - they even won a GM Innovative aware for it. Todd also goes into how they are currently utilizing AI within those services.

Was my pleasure. Anytime. Love getting out of my group silo and chatting with like minded pros from all parts of the industry.

 

[Alex Snyder]

Impressive Todd. Very impressive!