“GA does NOT pass IP” - by its very nature of being loaded by the browser it passes an IP. If you don’t think GA tracks users cross-site, I’m not sure how productive a conversation we can have.
Hmm...I'm hard-pressed how to respond. But let's just establish an item or two.. I'm sure your'e somewhat savvy, but it seems as though you are trying to undermine the whole premise of the original post by a random jab at what you think I know or don't. Of course GA captures IP as passed from the browser, but
GA does NOT pass it to the end user in the GA platform. To be clear I thoroughly understand how GA works and in the spirit of being a gentleman and not wanting to return a dispersion I will only say that in the the data, analytics and adtech space I have a fair amount of knowledge.. always willing to learn more, but a fair amount of knowledge. Fuck it, I'll say it, I have much more experience than most (inclusive of you) in the Data/Analytics/Adtech space.
If you’re talking about Dataium, there is an exchange of information - you receive insights about visitors from OTHER sites, and contribute their behavior on your site. It made the insights more powerful, the wider the Network. I’m speaking solely to the benefit provided to the dealer, not any relationships they may have had beyond. Calling it “stealing” is a bit of a stretch - that implies you no longer have “the furniture” - you certainly do.
Are you saying that DI does in fact use IHS Markit or a remnant of Dataium in your platform?
Seemingly so.. Your understanding of Dataium is naive and flat out wrong. They collected data from the very dealership websites they were paid for a service from and sold it to eXelate. To be clear dealers paid for a service but most if not all had NO idea (they didn’t read the fine print of their agreements) that along with that service Dataium was getting paid to provide, the very same data collected by them from their client's dealership website (sync'd cookie ID, IP, MAID along with Make Model and Behavior) to eXelate. The data eXelate paid for from Dataium was bucketed and sold as data-segments to ad firms. It’s highly possible that the data purchased by ad firms may have very well aided a competitor of the very dealer whom paid Dataium for the service to start with.
The difference is/was Dataium disclosed what they were doing.
That said, I am likening what SpinCar did to stealing, not Dataium (They - Dataium - disclosed it all in the fine print).
I really don't understand your perspective, the implication is clear, I pay for "a click" let's say from Google Adwords for arguments sake $5.00, you the vendor get a copy of all the info derived from that click via a tracking script,
at no cost. The vendor (I'm paying for services) sells my visitor data to data broker whom ultimately could sell it to my competitor via their agency for pennies $0.05 (Example) with out my knowledge.
Why don't you see a problem with this?
I'll correct the use of the analogy referencing furniture by saying exactly what I believe took place with SpinCars and sparked this post: Intent to misappropriate or illegal/unauthorized transfer of IP (Intellectual property) and/or resources with out the dealers knowledge. Doesn’t SpinCars reply sum it up?
“We apologize..and it is taken off now”
As for being civil I believe I have been, the living in ignorance comment was directed at the vertical, not you or DI. To be clear we buy data on a fully disclosed basis, refine it and use it very effectively for our clients. More importantly we stop our clients from letting their data be syphoned off and used against them as is evidenced by what started our cordial dialogue.
