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Love that video! It reminds me of the other consumer produced Craigslist video that made the rounds a few months ago. The guy was selling is Nissan Maxima and the video garnered so much attention that Nissan Motor Company actually purchased it.
I wonder how customers would perceive these videos if we as dealers made them? Would the sense of humor be lost in any way? I may have to put it to the test soon as people seem to obviously like humorous car sale videos. Thoughts?
Automotive professionals discuss a viral "Buy My Volvo" YouTube video (1.4M views) that humorously describes a car's basic features, with one dealer joking about adopting similar statements in vehicle descriptions.
A commenter notes that consumer-produced humorous car sale videos have proven successful—citing Nissan's purchase of a viral Craigslist Maxima ad—and raises the question of whether dealer-created humorous videos could work equally well or if authenticity would be lost.
Automotive professionals discuss a viral "Buy My Volvo" YouTube video (1.4M views) that humorously describes a car's basic features, with one dealer joking about adopting similar statements in vehicle descriptions. A commenter notes that consumer-produced humorous car sale videos have proven successful—citing Nissan's purchase of a viral Craigslist Maxima ad—and raises the question of whether dealer-created humorous videos could work equally well or if authenticity would be lost.