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This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
Dealers and vendors debate whether modern CRM systems can eventually replace or absorb traditional DMS platforms, with the original post arguing that CRM innovation is outpacing stagnant DMS development. Respondents push back with nuance, noting that legacy vendors like ADP and Reynolds face real competition from open-API alternatives, while several contributors agree the real future lies in a unified retail management system rather than either CRM or DMS winning outright. The thread's key takeaway is that open APIs and dealer choice are driving convergence, but fixed ops and accounting functions make a full CRM-led replacement unlikely in the near term.