- Sep 11, 2017
- 10
- 5
- First Name
- Jared
*New Member - First Time Post.
A little background... I am a Automotive Digital Strategist and responsible for the creation and implementation of digital marketing strategies, conversion best practices and operations strategies for dealership clients. My focus has been to design and create solutions that increase efficiency and ROI within each department of a dealership in both generation (marketing) and conversion (people and process).
That being said, this is not about digital, but something I think can benefit any dealership. This is free advice I give to all of my dealership clients, I wonder if any of you in sales or management have tried this?
I sold an extra 5 cars a month (on average) by stapling a phony check to all larger RO's, that would make good trade-ins...
See Attached File
I would follow that up with a letter saying something along the lines of, "ABC Ford has had a fantastic year and some of the biggest rebates in the history of our dealership. We have found ourselves in need of clean, low mileage, pre-owned vehicles. What does this mean to you? ABC Ford has attached a seven day offer for your trade. Let's help each other, use the check below and upgrade your ride before the weekend."
Ask for Jared, for more details.
A nice little kick-back for the Service Writer or Manager will insure you are up-to-date on the vehicles coming in the service drive.
A little background... I am a Automotive Digital Strategist and responsible for the creation and implementation of digital marketing strategies, conversion best practices and operations strategies for dealership clients. My focus has been to design and create solutions that increase efficiency and ROI within each department of a dealership in both generation (marketing) and conversion (people and process).
That being said, this is not about digital, but something I think can benefit any dealership. This is free advice I give to all of my dealership clients, I wonder if any of you in sales or management have tried this?
I sold an extra 5 cars a month (on average) by stapling a phony check to all larger RO's, that would make good trade-ins...
See Attached File
I would follow that up with a letter saying something along the lines of, "ABC Ford has had a fantastic year and some of the biggest rebates in the history of our dealership. We have found ourselves in need of clean, low mileage, pre-owned vehicles. What does this mean to you? ABC Ford has attached a seven day offer for your trade. Let's help each other, use the check below and upgrade your ride before the weekend."
Ask for Jared, for more details.
A nice little kick-back for the Service Writer or Manager will insure you are up-to-date on the vehicles coming in the service drive.