In regards to the $850 off example, I know a lot of stores, our included who using vAuto and similar pricing software would not be glad to knock $850 off a car as aggressively as we price them.
I understand that this is an obstacle that we now need to overcome and that it CHI can be used as a closing tool and used to hold on trades, but we were closing deals and holding on trades just fine without it. Ultimately I think CHI is is going to cost CARFAX business and are going to reaffirm the negative stigmas customers have with car dealerships. This is very unsettling for dealers like mine who concern themselves first with giving their customers a great purchase experience.
I know it has been a little bit since anything has been posted on this thread, so maybe there has been resolution to some of these issues. But has anyone got an answer besides the responses I get: "there's noone to talk to about it, CHI is here to stay."
Obvious concerns still are, in step 1 it just says to enter a book value, not which book, no mention of condition (which I know on KBB there is only one condition) obviously savvy customers can alter this to their favor. And vAuto dealers and the like know all to well that book values mean very little regarding the retail price of a used vehicle.
Concern of step 2, is that no one knows how the CHI is calculated.
