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CarGurus wants in your DMS...

We briefly signed up with Car Gurus and when I received their contract I declined their Sales Data request. It wasn't an issue and we were able to continue service with them for the following few months. I never share Sales Data via our DMS. More and more vendors have been asking for it. At most, for sales match-ups I will give them a one time monthly report of a summary of our sales, no financials included.
 

✨ AI Highlights

  • CarGurus updated its dealer agreement to require DMS access for sales data analytics, prompting dealers to question whether granting such access was worth the service value.
  • After initial pushback from the community, the original poster successfully negotiated modified language with CarGurus, demonstrating that dealers can push back on unfavorable terms rather than accept them outright.
  • The consensus advice: lead providers requesting DMS access should be required to operate under dealer terms, not the other way around.

CarGurus updated its dealer agreement to require DMS access for sales data analytics, prompting dealers to question whether granting such access was worth the service value. After initial pushback from the community, the original poster successfully negotiated modified language with CarGurus, demonstrating that dealers can push back on unfavorable terms rather than accept them outright. The consensus advice: lead providers requesting DMS access should be required to operate under dealer terms, not the other way around.

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