Cars.com Dealer Reviews Will Be Going Live Spring of 2011

[Ashley (blog)]

There will be no charge for Dealer Reviews on Cars.com.

 

[Jim]

It will probably be bundled with the Premium Listings that Cars.com is getting ready to unleash!

 

[bphampto]

Premium listings, promoted listings, either way, nothing in the auto business is free. The end of the day we still do all the work while the vendor gets paid.

 

[Robert (blog)]

This is not a main focal point for ATC we are discussing our new 2011 dealer solutions not dealer reviews. This is a great way to truly help our Dealer Partners and show that the company Cars.com truly cares about things like CSI and Co Op dollars all of that impact our dealer partners. Here at ATC we are discussing our new solutions and the pricing of it. I guess to cover our purchases of VAuto, KBB and HomeNet. I hate when I have to increase rates!!!!!!!

 

[MIchael (blog)]

Dangerous as most 3rd party reviews out there are negative reviews. Where Cars.com will be consulting the dealer through this process and allowing dealers to have the last say in the review.

 

[Jason (blog)]

Robert,

ATC is not increasing rates. You are obviously not paying attention and if you do work for ATC, it's time you find another job.

 

[dwhitemd]

I would be interested to know how far will Cars.com go to protect the integrity of the reviews. It is extremely easy to create positive reviews for yourself (and negative ones for your competitors) - and without an method for checking the validity of the reviews, Cars.com might find itself play "cop" on a full time basis. If a review can simply be posted based on a phone call or email (or lack of either) it looks like it would be very easy for those inclined to do so, to manipulate the system.

 

[@dwhitemd]

Jeff, thanks for starting this thread. Lots of comments and debatewill surely follow. Is Cars.com attempting to bite the hand that feeds them? They will say no... but what will the dealers say?

 

[Jeff Kershner]

Thanks for commenting Dave. Great to see you on here. We are doing an exclusive interview with the powers at Car.com to help answer these questions that we all have. We hope to have this completed and posted soon! JeffSent via BlackBerry by AT&T

 

[Jim]

So Cars.com reviews will not be genuine for the consumer?