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Cars.com Dealer Reviews Will Be Going Live Spring of 2011

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#31
Wouldn't you want to keep your customers on a site that offers the Dealer Review research right there? Content that is monitored by the site owner by giving the dealers the heads up before it is posted to the site? Or would you rather the consumer Google your dealership name only to find one of the 140 possible review sites where consumers write "unmonitored" reviews?

By the way, for ATC to post these external reviews seems to give too much validation to these random external sites. They should do what Cars.com is doing instead.
 
#32
Time will only tell. My bet is that Cars.com is heading for disaster with this one. If you have honest reviews, you must publish all of the negative ones as well as the good ones. How fast will a dealer threaten to cancel Cars.com if a negative review is posted? How fast will consumers see right through it if every review they see is a good one? This appears to be a no win situation for Cars.com.
 
#33
It should be "When Shoppers Speak (Nicely) You Win". What about the negative reviews? Cars.com and AutoTrader are jumping in way too early on this band wagon. And to whose benefit? Surely not the dealer, who is paying to advertise their vehicles on what now could contain detrimental content for their business.

Good luck Cars and Trader. I'd hate to be the one taking the phone calls from your dealers when the negative reviews start piling up.
 
#34
Dealers can opt out of the ATC reviews if they don't want them posted. This way some dealers who are really into concerned about their reputation can have them displayed. Other dealers who don't care about their online reputation can turn them off.
 
#35
Dealership ratings are SO not like product ratings. Whereas many people will review products whether they like them or not, 95% of unprompted dealership reviews (maybe higher) are of the negative variety. Almost nobody goes out of their way to rave about a great car buying experience, but many are willing to vent about a bad experience to anyone who will listen. It's generally only those customers who are encouraged to post positive reviews that will do so (and most of those who are encouraged to do so, will not).

Thank you, cars.com, for further dilluting the review pool and for giving us yet another site on which to police fake negative reviews. Unscrupulous competitors will do this and it's VERY hard to police, especially if all cars.com requires in order to post a damaging anonymous review is a valid email address (which can be created in about 2 minutes).
 
#36
It's always interesting to hear the different view points on this. Rating
and Reviews is a real game changer for our industry so it's concerning to
read a comment like this - but then again, maybe not. :)

What's so hard in asking customers to review their experience at your
dealership? There's a small challenge and a change in process but the payoff
is sweet.

We too often get wrapped up in the small bits, while failing to see the big
picture.
 
#39
R3 Motorcars @ 1011 S. Pendleton St. in Easley - Both Rusty Smith (owner) & Jeremy Goeringer (finance) were great to deal with.  My defenses were up when I first walked into their showroom but there was NO high pressure shenanaigans.
Bought a beautiful used Mercedes from them at a fair price.  I would not hesitate to refer any of my co-workers or clients (I am a Keller Williams real estate agent) to them. They carry only gently used "luxury" vehicles i.e. Mercedes, BMWs, Cadillacs, etc.
Their showroom # is: 864.631.1999
Email: [email protected]

I will surely be going back to them for my next vehicle as well.
Gary Bannon - Keller Williams Realty
700 Airport Road, Greenville, SC 29607 (864).323.8989
 
#40
R3 Motorcars @ 1011 S. Pendleton St. in Easley - Both Rusty Smith (owner) & Jeremy Goeringer (finance) were great to deal with.  My defenses were up when I first walked into their showroom but there was NO high pressure shenanaigans.
Bought a beautiful used Mercedes from them at a fair price.  I would not hesitate to refer any of my co-workers or clients (I am a Keller Williams real estate agent) to them. They carry only gently used "luxury" vehicles i.e. Mercedes, BMWs, Cadillacs, etc.
Their showroom # is: 864.631.1999
Email: [email protected]

I will surely be going back to them for my next vehicle as well.
Gary Bannon - Keller Williams Realty
700 Airport Road, Greenville, SC 29607 (864).323.8989
 

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