Cars.com Wants to Increase Prices

[ryan.leslie]

Don't forget Site Referrals... @carmart.mustafa shoot me a DM and I can walk you through a couple of things.

You should ABSOLUTELY take Dan up on that offer. You're guaranteed to learn something from him!

It's been almost 18 years since I worked for Cars. Rate increase month used to be March.

One of my best dealers let me take him to lunch the last week in Feb. We laughed, we talked about the store's performance and goals, we talked about his family... You see, I'd spent hours in his office learning from him that year. He was gracious with his time, he answered all of my questions, even the truly stupid ones. He let me be a fly on the wall and I have him to credit for much of my base of knowledge and love of this business all these years later.

My first visit back in March was with the rate increase letter in hand. He didn't say a word, he didn't even look at me, he handed me a letter of his own and pointed at the door. His letter had one sentence and his signature. "This is your 30-day notice. Paul"

Why do we look back fondly at what could be described as psychological warfare?

Happy Friday and Good Luck!

 

[Jeff Kershner]

Cost per lead alone does not tell the whole story.

EXACTLY!!!

Can you manually select the vehicles you send them to keep the feed under that 75 unit threshold?

There's NO reason this should not be allowed. Send your OLDEST 75 vehicles.

 

[Richard_Lloyd]

There's NO reason this should not be allowed. Send your OLDEST 75 vehicles.

Correct, this is the way to do it if they're forcing your hand.

@carmart.mustafa We do inventory feed work for dealers with specific requirements others can't accomplish, happy to help if you need it.