- May 1, 2006
- First Name
That's what APIs do.I just attended NADA 2018 in Las Vegas and spoke with Fortellis team members. Basically, Fortellis is a developers toolbox to create APIs for their software to integrate dealership sites. It creates a standardization for connecting to third-party vendor software.
That's what APIs do.
If they can reduce their pricing to just an arm OR a leg, this will be very exciting for me.]
Some thoughts I've had on the move
- It is a big to companies like Cox who are suing CDK and pretty much own service scheduling, inventory solutions, and OEM digital marketing relationships
- Get the technology new comers to begin pushing CDK DMS by showing cool features that cannot be done in Dominion, DealerBuilt, AutoSoft, Dealertrack, Reynolds, etc.
- Maybe they've decided it no longer makes sense to buy and shelf threatening products
- They're truly trying to create an Amazon Web Services environment where more than just CDK data streams are used
- The next phase is an app store, like Apple's, where technology solutions that use CDK data pay a monthly fee (hopefully much reduced from the current vig)
I was going to pull data from CDK Data Services for a project of mine, about two years ago, but it was costly (had to become a CDK approved vendor). I'm not sure of their angle. Could be where they have hooks within their marketplace. I don't know. I had signed a two-way NDA, etc., until I realized the cost. This looks different.