- Mar 7, 2012
- 160
- 34
- First Name
- Mike
This gives us plenty to start working on. Thanks Joe! And thanks for the connection Manny. I'll reach out to the internet director you suggested. I appreciate all the help.
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This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
Commercial Truck Franchise Marketing
- Thread starter mcampo2501
- Start date
- Apr 10, 2011
- 139
- 19
- First Name
- Manny
✨ AI Highlights
A commercial truck franchise dealer seeks marketing strategy advice after struggling to transition from light vehicle sales and becoming locked into an underutilized Commercial Truck Trader contract. The discussion reveals that commercial truck buyers (business owners like electricians and plumbers) respond better to traditional B2B outreach—cold calling, direct mail with targeted SIC code lists, and door-to-door sales—than to digital marketing alone, with one respondent proposing a creative partnership model offering free vehicle branding to generate leads. The key insight is that selling commercial trucks requires fundamentally different tactics than consumer auto sales, with old-school business development proving more effective than online strategies for reaching busy decision-makers.
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