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This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
The thread shares Contact At Once!'s 2012 dealer survey results, highlighting explosive growth in automotive chat with 4.5 million annual chats projected — 33 times more than five years prior. Dealers responding in the comments broadly validate chat as a high-performing lead channel, with one dealer noting chat reps consistently rank in their top 5 salespeople. The key consensus is that live, human-managed chat delivers real results, while automated chat bots undermine credibility and effectiveness.