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Content is dead. Long live Content? (Video Content)

Discussion in 'Websites, SEO, SEM, Display, Social, Marketing' started by Matt Lasher, Aug 13, 2018.

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  1. Alexander Lau

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    https://www.wordstream.com/blog/ws/2018/07/10/google-marketing-live

    #5: Lead Ads On YouTube?!
    For my money, this is the coolest thing that was mentioned in the entire keynote, yet it inexplicably received little more than lip service. Advertisers have been slaying with Facebook lead ads for some time now, but Google hasn’t had a comparable offering.

    Until now…

    Lead ads on YouTube will combine the unfathomable reach of the world’s most popular video platform with robust audience targeting and the ability to capture the contact information of valuable top of funnel prospects without asking them to go allllll the way to your website before forking it over.
     
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  3. Dan Sayer

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    @Matt Lasher@Matt Lasher I think @Christine Plunkett@Christine Plunkett makes a great point here when she says "Most people don't care who your GM is...". We just finished reading "Building a Story Brand" by Donald Miller as well as went through their brand building sessions face-to-face (mind blown). As much as we would like to humanize our dealerships, I think that we are only going to be able to do that, ironically, by making the shopper the hero, not us or our GMs or our salespeople, etc. No one cares that we are family owned, been in business since 1983, and all the other things we are proud of. There is a place for those items but it isn't in how you convey your brand initially. I would highly recommend the book and going through the StoryBrand framework. Our next steps are partnering with an agency that can put our StoryBrand script (it's a thing) into deliverables to the shopper which will be video. I'm sure there are other thoughts out there but this is the first one I've seen that doesn't pump up our own ego.
     
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  4. Dane Saville

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    Dan, I just finished the same book a few weeks ago. I'm building our agency's StoryBrand roadmap (on step 3 of 5). I'm definitely going to read it again, but only after I dive into Seth Godin's Tribes. Excellent recommendation here.
     
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  5. Dan Sayer

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    It was way harder than I thought it would be. I would highly recommend spending the money and time to have a StoryBrand expert come in. We partnered with three other local businesses, non-auto, to share the cost. Well worth it. I have not read "Tribes". Thanks for the recommend.
     
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  6. Alexander Lau

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    Check out https://www.skyword.com/content-marketing-platform/
     
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  7. joe.pistell

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    Ck out the Agency work of https://www.congruentstory.com/
    Your dealership's brand is a manufacturer.
    Your dealership's brand is a logo.
    Your dealership's brand is how people feel when they hear your name.

    Here's the work they did for UsedCarKing.com
     
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